Advanced Television

Sidemen

Arcade appoints Cory as Chairman

Arcade, the management company behind global phenomenon The Sidemen, has announced the appointment of Pete Cory as Chairman, marking the beginning of an exciting new phase for the company following investment from Lumina. Most recently serving as Managing Director for YouTube’s EMEA Partner Development division, Cory brings more than 35 years of experience at the […]

October 22, 2025

Lumina Media invests in The Sidemen’s Arcade

Arcade, the management company behind the social media personalities The Sidemen, has announced a seven-figure strategic investment from talent- and IP-led group Lumina Media to accelerate its expansion across EMEA. Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming a prevalent creator-first platform that offers creative […]

September 22, 2025

Cowshed Collective takes The Sidemen series to Netflix

Cowshed Collective, the UK based entertainment studio and agency, is producing Season 2 of high-stakes reality series Inside for British YouTube stars The Sidemen. Season 1 streamed on YouTube, but the series will be moving to Netflix for its second season. The seven part-series is set to premiere globally on the streaming platform in early […]

November 21, 2024By Nik Roseveare

London police shut down pirate domains

The Police Intellectual Property Crime Unit (PIPCU) at City of London Police and anti-piracy agency Web Capio have seized domains that illegally hosted copyrighted content by YouTube supergroup the Sidemen. The domains, somuchcontent.com and sidemencommunity.co.uk, were linked to a site that hosted videos by the Sidemen, including those only available to watch with a subscription. […]

January 30, 2023By Colin Mann