Samba TV, a global player in omniscreen advertising and analytics, has announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company’s relationship with marketers around the world. Previously heading up sales teams at Roku, Amazon, and Google, Natividad brings advertising industry experience […]
Findings from Hub Entertainment Research’s third annual Connected Home report suggest that smart TVs are now in a large majority of US TV homes, and account for over half of all TV sets. As more Americans use smart TVs to stream, Hub asks whether the future is limited for the now-popular peripherals many use to […]
The E.W. Scripps Company will soon launch its OTT news network Newsy over the air (OTA) as well – serving the free, growing OTA market of cord-cutting self-bundlers in the US. Newsy’s distribution OTA will make it the only American news television network with ubiquitous OTT and OTA distribution. At its launch on October 1st, […]
SpotX, the global video advertising platform, continued its profitable growth track-record and ended 2020 with what it has described as “outstanding financial results and significantly more access to consumers”. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020. Advertisers took notice by diversifying their ad […]
Finecast, an addressable TV provider, has today announced it has extended TV reach beyond traditional broadcasters on its platform, with the onboarding of four new supply partners; Roku, Rakuten, Pluto and YuppTV. The supply partnership will enable advertisers to reach and measure audiences at scale within the most premium, professionally produced ‘for TV’ content across […]
Alchimie, the OTT platform featuring original and exclusive thematic channels published jointly with media groups, has announced the launch of its American TVPlayer service – a new service offering US viewers over 30 linear and on demand channels. TVPlayer US brings together a range of themed and special interest channels populated with a selection of […]
Nearly a third of UK households now connect at least one TV to the internet using Samsung’s Tizen smart TV platform, according to data from Strategy Analytics. According to the report, The Complexities of the Multi-Device Connected TV Household, the Samsung platform holds a clear lead over platforms operated by Amazon, Sony and LG, and […]
According to the findings of the Connected TV (CTV) Ad Supply Trends Report 2020 from ad fraud intelligence and marketing compliance platform Pixalate, 78 per cent of US households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24 per cent in Q420. The report analyses the state of programmatic […]
Roku has announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Roku says the advertising brand studio will help marketers go “beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar”, including advertiser-commissioned short-form TV shows, interactive video ads, […]
Samsung’s Tizen smart TV streaming platform further extended its lead in 2020 as the number of Tizen devices in use worldwide increased by 21 per cent year-on-year to 162.3 million, according to research from Strategy Analytics’ TV Streaming Platforms service. Strong growth was also seen in Google’s Android TV (+42 per cent), Roku TV OS (+40 […]