Since Reddit’s initial public offering (IPO) in 2024, the platform has captured the media industry’s attention with its high-double-digit advertising revenue growth, pushing ad income to a forecast $1.8 billion (€1.5bn) this year, finds WARC. Striving to be an “alternative to social media”, Reddit’s conversational and text-oriented engagement style gathers like-minded people, while users’ highly […]
Significant differences in the online lives of men and women in the UK have been revealed in Ofcom’s annual report into the nation’s digital habits. Across all adult age groups, women are spending more time online – on smartphones, tablets and computers – than men – clocking up an extra 33 minutes more each day […]
DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced the availability of the its media authentication offering on Reddit. This release makes available to Reddit advertisers the DV Authentic Ad – a proprietary metric that offers advertisers an additional layer of trusted, third-party transparency into campaign delivery in a brand suitable […]
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform […]
Dizplai, the cloud data display platform and professional services team formerly known as Never.no, has announced a partnership with Reddit, enabling live producers to tap into the platform’s community-based content. The new partnership and integration of Reddit’s API gives content creators access to over 100,000 active communities on the platform. Producers can now quickly source […]
Entertainment technology startup Exeest has announced a $3.1 million seed round that will fuel the growth of the company’s global digital B2B marketplace for entertainment content. As the streaming wars go global and content pipelines need to be filled, Exeest offers the safest and easiest way for buyers and sellers to discover, access, screen and […]
A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]
Twilio, a cloud communications platform, has announced Twilio Live, a cloud-based platform that allows businesses to quickly and seamlessly embed live, interactive audio and video streaming solutions into their applications. According to Twilio’s annual State of Customer Engagement Report, 98% of businesses reported that video communication with customers accelerated more than other channels during the […]