Advanced Television

Prime Video

The Boys Season 4 on Prime Video in June

Fans attending the inaugural CCXP México were surprised with the official trailer for the fourth season of the Emmy-winning hit drama series The Boys, coming soon to Prime Video. Cast members Antony Starr, Erin Moriarty, Chace Crawford, Karen Fukuhara and Claudia Doumit participated in al panel revealing the explosive official trailer to a packed room […]

May 4, 2024

Prime Video orders The Girlfriend to series

Prime Video announced that it has ordered The Girlfriend to series. Golden Globe winner Robin Wright is currently set to star in and direct. Olivia Cooke , Laurie Davidson and Waleed Zuaiter are also currently set to star. The series is based on Michelle Frances’ novel of the same name. The Girlfriend will premiere exclusively on Prime Video […]

May 3, 2024

Research: Major SVoDs use diverse bundling strategies

Findings from analyst firm Omdia’s Bundling’s Impact on the Global Streaming Market report reveal that Netflix maintains significant advantages as  result of its ‘first-among-equals’ status within the streaming sector. This valuable position allows Netflix access to direct subscription from customers and avoid revenue sharing with platforms such as iOS or Google. Omdia’s research highlights that […]

May 2, 2024

Data: Ad experience influences SVoD choices

Kantar, the marketing data and analytics company, has releases its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. The latest EoD global study highlights key trends within the VoD landscape as competition continues to intensify, with subscription stacking rising. For instance, Kantar’s data shows that AppleTV+ was the fastest […]

May 2, 2024

Data: Paramount+ leads US streamers in ad impressions

AdImpact, the advertising intelligence company analysed ad impressions for US streaming platform providers from Q1 2023 through Q1 2024 to understand the advertising marketplace for streaming platforms in advance of the 2024 Upfronts, providing marketers a view into the performance of potential streaming partners. The report found that Paramount+ had the highest amount of overall […]

May 1, 2024

Sausage Party: Foodtopia on Prime Video in July

Prime Video has announced that the highly anticipated animated series Sausage Party: Foodtopia will premiere on July 11th. All eight episodes of the outrageous comedy will be available in more than 240 countries and territories worldwide. Based off the 2016 animated feature Sausage Party, the series Sausage Party: Foodtopia follows Frank, Brenda, Barry, and Sammy […]

May 1, 2024

Data: Prime Video’s Fallout reaches 65m+ viewers in 16 days

Prime video has reported that Fallout, its smash-hit series based on the popular video game franchise, is the most watched title ever on the streaming platform among Adults 18-34 through its first 16 days. Fallout also became the second most watched title ever on Prime Video, and the most watched title since The Lord of […]

April 30, 2024By Nik Roseveare

India: MGM+ on Prime Video Channels

Prime Video has launched MGM+ on Prime Video Channels in India. MGM+ offers a library of entertainment including popular series, blockbuster movies and timeless classics primarily from the iconic Hollywood studio, MGM. Prime members can purchase an annual add-on subscription to MGM+ at a special price of ₹599 (€6.70) per year. With an add-on subscription […]

April 30, 2024

Canada: Prime Video scores NHL deal

Amazon, Rogers Communications, and the National Hockey League (NHL) have announced a two-year agreement in Canada to bring hockey fans Monday night NHL hockey exclusively on Prime Video. Prime Monday Night Hockey will stream all national regular season Monday night NHL games in English for the 2024/25 and 2025/26 NHL seasons. The deal is the NHL’s […]

April 26, 2024

Data: 52% UK SVoD subs search Netflix first for new content

Findings from marketing data and analytics company Kantar’s latest Entertainment on Demand (EoD) data and analysis on the UK’s streaming market suggest that Prime Video’s introduction of ads was met with significant resistance, leading to a notable subscriber exodus and dissatisfaction – although Prime Video has been quick to refute the data. Meanwhile, AppleTV+ and […]

April 25, 2024