Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced the launch of its scaled live programmatic advertising solution delivering live, in-game professional and collegiate sports, as well as high-impact live tentpole events. This platform will officially debut at Cannes Lions 2025 on Stagwell Sport Beach. The new solution enables advertisers to programmatically […]
Premion, a CTV/OTT advertising solution for regional and local advertisers, has achieved ‘TAG Platinum’ status by achieving three different certifications from TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising. The certifications included successfully recertifying for the Brand Safety Certified (BSC) Seal and the Certified Against Fraud (CAF) […]
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]