Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]
WildBrain, a specialist in kids’ and family entertainment, and The Pokémon Company International, are expanding the reach of their single-IP Pokémon channel through new launches around the world on a number of FAST platforms. WildBrain has launched three new Pokémon channels this year in the US on LG Channels, The Roku Channel and Vizio WatchFree+, […]
Netflix anime titles like Baki Hanma and Pokémon Concierge may live on opposite ends of the genre spectrum, but their global fandom reflects something bigger: anime is no longer niche, it’s now mainstream, according to the streaming giant. “With over 50 per cent of global Netflix members watching anime, the genre is reaching more audiences […]
Scopely, the Saudi-owned mobile games company, has signed an agreement to acquire Niantic’s games business. The deal, valued at $3.5 billion (€3.21bn), will bring Niantic’s entire team of game-makers and gaming titles Pokémon GO, Pikmin Bloom and Monster Hunter Now to Scopely’s portfolio, among other apps and live experiences. Games already in the Scopely portfolio […]
Licensed toys continue to outperform the overall toy market in 2024, according to data published by Circana, an advisor on the complexity of consumer behaviour. Growing by 2.4 per cent, licensed toy sales in Europe (EU5: France, Germany, Italy, Spain and the UK) bucked an industry decline of 3.1 per cent during the first seven […]
Nine in ten (90 per cent) Brits say Y2K popular culture has come back into fashion, with almost a quarter (22 percent) of current teens believing it would have been a simpler time to be young, before social media was so prevalent. And the research revealed the best things about the decade, with Harry Potter […]
ReedPop has announced that the voice cast of the global phenomenon, Pokémon, will be appearing at MCM Comic Con x EGX across all three days of the expo this October. First hitting screens in 1997, Pokémon has since gone on to be a smash hit spanning TV shows, video games and collectibles. 26 seasons and […]
Danish creative company Mint Copenhagen is expanding its footprint in Europe, opening a London office to grow its IP development slate and further boost both the studio and agency sides of its business. Rob Doherty is joining the Mint Copenhagen team, consulting as SVP of Business Development, focussing on developing the company’s own slate of […]
Netflix subscribers uned into Harlan Coben’s newest crime thriller adaptation, Fool Me Once, which was the most watched title of the week commencing January 1st. The limited series, which stars Michelle Keegan, debuted atop the English TV List with 37.1 million views and reached the Top 10 in 91 countries. Elsewhere on the English TV […]
For the second week in a row, Zack Snyder’s science-fiction fantasy Rebel Moon – Part One: A Child of Fire has placed atop Netflix’s English Films List and was the most watched title of the week commencing December 25th with 34 million views. Netflix viewers were in a Julia Roberts mood during the week with […]