This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]

WWE is partnering with Fathom Events to bring WrestleMania 38 to US cinemas. The two night event takes place on April 2nd and 3rd at the AT&T Stadium in the Dallas, Texas and will be headlined by Ronda Rousey vs Charlotte Flair for the SmackDown Women’s Title, and Brock Lesnar vs Roman Reigns in a […]

For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]

Peacock, NBCUniversal’s streaming service, has announced that its first WWE original series, WWE EVIL, will launch on March 24th. Created and hosted by John Cena, the 8-part docu-series is the latest expansion of WWE programming on Peacock, and the first-ever original from WWE Studios. Taking an unprecedented look inside the psyche some of the most […]

SkyShowtime CEO Monty Sarhan has announced a number of senior appointments to his leadership team; ahead of the streaming service’s launch which is planned to begin later this year in more than 20 European markets. Sarhan commented: “In building a team, my goal has been to bring together leaders who share my vision of creating […]

Netflix CFO Spencer Neumann has told a conference “never say never” in response to being asked about whether the streaming platform would ever host adverts. “It’s not something in our plan right now,” Neumann added, speaking at the Morgan Stanley Technology, Media & Telecom Conference. Some analysts have been urging Netflix to introduce a lower-tier […]

In a move that it says will create a “global leader in edge enabled software solutions”, content delivery specialist Limelight Networks has entered into a definitive agreement to acquire Yahoo’s Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction. The transaction values Edgecast at approximately $300 million (€275.7m), or […]

Following strong speculation that such a move was imminent, streaming service Disney+ will expand its offerings for consumers by introducing an ad-supported subscription in addition to its option without ads, beginning in the US in late 2022, with plans to expand internationally in 2023. “Expanding access to Disney+ to a broader audience at a lower […]

As viewership on streaming platforms continues to grow, advertisers are chasing audiences. MediaRadar measures OTT advertising across a sampling of both standalone streaming platforms and TV Anywhere viewing from top linear networks in the US.  Among this sample, which includes Hulu, Peacock and other big players in this space, MediaRadar reports that total ad spend […]