Paramount Global is facing a class action suit alleging it violated user privacy by tracking and sharing subscribers’ viewing history with Meta and TikTok for targeted advertising purposes. Filed in California federal court, the claim seeks at least $5 million in damages. The lawsuit claims that Paramount broke the Video Privacy Protection Act (VPPA), a […]
Vizio has announced its latest WatchFree+ pop-up channel in partnership with Paramount+. The FAST channel offers free access to select episodes of Paramount+ titles such as Tulsa King, Dexter, Frasier and Special Ops: Lioness, with interactive Content Connections driving viewers to its app, where they can access more entertainment. The pop-up has already generated hundreds […]
While recent market challenges have impacted the TV and Film production landscape, spending across the top six global content providers (Disney, Warner Bros Discovery, Paramount, Netflix, Comcast and Google) has grown since the pandemic. Ampere’s latest intelligence shows that spending across these groups will reach a new high in 2024 and account for 51 per […]
FuboTV, the sports-first live TV streaming platform, has announced the launch of standalone premium subscription services, enabling consumers to subscribe to select live and on demand content without a base Fubo channel plan. FanDuel Sports Network (formerly Bally Sports Network; currently live on Fubo in select markets with more to follow), NBA League Pass and […]
Hugh Bonneville has joined the cast of the espionage political thriller The Agency for Paramount+ with Showtime as a guest star. The Agency, currently in production in London, is commissioned by Showtime Studios and produced in association with 101 Studios. George Clooney and Grant Heslov are executive producers through Smokehouse Pictures. Bonneville will play James […]
User retention in streaming services has become a crucial measure of success. Netflix consistently excels at retaining users longer than its competitors, Apple TV+ and Paramount+, reports BB Media. An analysis of the retention cycle shows that most Apple TV+ and Paramount+ users cancel their subscriptions within six months. In contrast, Netflix subscribers remain subscribed […]
Revenues from pay-TV and paid VoD in Germany grew by 8.8 per cent to €5.4 billion in 2023 reports VAUNET, the umbrella organisation of audio and audiovisual media companies in the country, in its Pay TV & Paid VOD in Germany 2023/2024 study. VAUNET expects additional growth of around 5 per cent for 2024, bringing total […]
VideoAmp, the media measurement company, has announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights. The company’s cross-platform planning, audience measurement, outcome measurement and optimisation solutions can now integrate directly into agencies’, brands’, and publishers’ systems, providing them […]
To mark World Mental Health Day (October 10th) Paramount has announced the international expansion of its ‘Mental Health is Health’ campaign, dedicated to providing essential resources to support mental well-being worldwide. As part of its commitment to mental health, Paramount is introducing a series of initiatives designed to help individuals care for their mental well-being. […]
Paramount, in the process of being acquired by Skydance Media, is already initiating its plan to reduce expenses by $500 million. The first round of staff cuts took place in August. Joint CEOs George Cheeks, Chris McCarthy and Brian Robbins said that after the current round, 90 per cent of the planned staff reductions will […]