Advanced Television

OTT

DISH, Verizon addressable ad partnership

Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]

September 3, 2020

Research: US pay-TV penetration falls to 62%

Parks Associates consumer research finds 62 per cent of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 per cent in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household. “The explosion of online […]

August 25, 2020

Survey: 59% happy to only stream sport

Research from cloud-based video production company Grabyo reveals that 59 per cent of UK sports fans would be willing to switch exclusively to streaming for live content and the latest highlights. The report shows that

August 21, 2020

Analyst: OTT revenues hit $83bn

Global online TV episode and movie revenues reached $83 billion (€70.35bn) in 2019, climbing from $67 billion in 2018 and up by $50 billion on 2017, according to the OTT TV and Video Databook from analyst firm Digital TV Research. From the $16 billion additional

August 10, 2020

BKFC selects Simplestream for OTT platform

OTT service specialist Simplestream has confirmed that its App Platform has been selected by BKFC, the bare-knuckle boxing championship, to launch a new live and on demand subscription service for fighting fans across the globe. Under the new multi-year agreement, Simplestream is providing the end-to-end solution that will power the OTT BKFC digital destination, BKTV, […]

July 30, 2020

Synamedia powers Yes’s latency breakthrough

Israeli multiplay telco Bezeq is deploying video software provider Synamedia’s end-to-end video network portfolio to achieve broadcast-equivalent latency for its cloud-based, Internet-only TV services. Yes believes it will be the first operator in the world to deliver broadcast-equivalent latency. Yes chose Synamedia because it is the only vendor with an end-to-end video network able to […]

July 29, 2020

Research: Partnerships key to OTT survival

Pre-Covid 19, competition within the OTT market had already been intensifying, with the launch of a plethora of new platforms offering more choice than ever before. During lockdown, it’s no surprise either that consumers’ appetite for content has been stimulated but not satiated: time spent in video streaming apps globally during the peak week of […]

July 23, 2020

24i launches of Video Experience Platform

24i, the global video experience company, today announced the launch of its Video Experience Platform (VEP), a smart and cost-effective SaaS platform that, for the first time, productises all the services required for the convergence of pay-TV, IPTV, and OTT streaming. VEP has been designed to accelerate time-to-market while delivering the essential flexibility and functionality […]

July 22, 2020

Etisalat cloud OTT with Synamedia

Video delivery specialist Synamedia has confirmed that UAE’s largest muliplay operator, Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia’s Infinite cloud TV platform and its end-to-end video network portfolio. Etisalat chose to work with Synamedia because its technologies provide the flexibility, security and agility needed to support, monetise and scale a […]

July 21, 2020

Survey: 5G to replace traditional broadcast distribution  

According to a recent global survey of broadcasters, 82 per cent believe that cellular networks such as 5G will eventually replace traditional broadcast distribution such as DTT/DTV and satellite as the preferred way to access TV content, with over a third (37 per cent) of these respondents expecting this to begin happening within one to […]

July 16, 2020