Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]
NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]
ESPN, the Disney-owned sports network, has announced a contract with former NFL MVP Cam Newton. Under this deal, he will primarily be a commentator on First Take, ESPN’s signature morning debate show featuring Stephen A Smith and host Molly Qerim. Newton will make his show debut on October 11th during a live show at Tennessee […]
The NFL accounts for 44 per cent of the entire sports broadcast rights spend in the US. The money is well spent with a 77 per cent boost to customer sign-up for Virtual Multichannel Video Programming Distributors (vMPVDs) carrying channels with NFL rights. The findings from Ampere Analysis look at the impact NFL has on […]
Vodafone Pay Monthly mobile customers in the UK can now add DAZN, the sports streaming platform, to their plan at a discounted fee. The DAZN Flexible Pass usually costs £24.99 a month, but Vodafone Pay Monthly mobile customers can claim 40 per cent off for two months, paying £14.99 a month instead. DAZN offers sports […]
Samsung Electronics UK has announced the start of a season-long partnership as the official TV partner of the NFL in the UK and Ireland. The partnership will see the duo deliver the ultimate NFL gameday experience at home through Samsung’s TVs to the ever-growing fanbase who follow the game in the market. The partnership will […]
FreeWheel, the technology platform for the TV industry, has announced the results of its work powering the advertising of the 2024 Paris Olympics. Throughout the event, FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers, with an increase in the number […]
Bell Media has announced that its TSN service, featuring live sports, is now available on Prime Video Channels in Canada. The linear feeds and on demand content from TSN can now be added by Prime members to their Prime Video account. TSN joins Bell Media’s streaming service Crave, which became part of Prime Video Channels […]
Prime Video has announced a September 24th premiere date for Evolution of the Black Quarterback. The docu-series will premiere exclusively on the streaming platform in more than 240 countries and territories worldwide. From SMAC Productions, Evolution of the Black Quarterback is a three-part series that follows retired NFL Pro Bowl quarterback Michael Vick as he travels across […]
The Walt Disney Company and US satellite TV provider DirecTV have failed to reach a new distribution deal for ESPN, ABC and other Disney-owned networks, resulting in more than 11 million DirecTV subscribers across the US losing access to those networks on September 1st. The expiry of the prior deal, which was signed in 2019, […]