NFL+, the National Football League’s exclusive streaming subscription service, has officially launched in the US. With NFL+, American football fans can take their game on the go. The service offers access to live out-of-market pre-season games across all devices, live local and primetime regular season and post-season games on mobile devices, live local and national […]
NBCUniversal reports that it has has successfully closed a record breaking 2022-23 Global, National and Local Upfront. The company says that its results demonstrate the impact, value and scale of the leading media and technology company’s early investment in and operationalisation of its tech enabled trading model ‘One Platform’. Combined with its continued commitment to […]
Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]
The Gauge, the monthly total US TV viewing snapshot from Nielsen, revealed that streaming reached another record high in April, capturing 30.4 per cent of total TV viewing and surpassing its previous record of 29.7 per cent set in March 2022. While overall TV viewing dropped by 2.1 per cent from March, streaming volume in […]
Netflix has announced that it will roast Tom Brady, the legendary NFL quarterback who recently opted out of retiring to remain with the Tamba Bay Buccaneers for at least another season. The roast will be the first in a series of new Netflix specials, Greatest Roasts of All Time: GROAT. Brady will serve as executive […]
Banijay, the largest independent content producer and distributor, today announces its first activation in the Metaverse with a Mr Bean NFT drop, in collaboration with intellectual property specialist, Metaverse architects and leaders in the Web3 revolution; FOMO Lab. NFTs have captured the attention of millions, and now cultural icon Mr Bean is taking steps into […]
Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]
Deltatre, a global player in fan-first experience, has announced an evolution of its OTT video player DIVA – as used by BT Sport, NFL Game Pass and other prominent streaming platforms – that allows for simpler integration with a client’s existing technology stack. For close to ten years, DIVA has been regarded as a leading, […]
WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]
The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]