Samba TV, the global provider of omniscreen advertising and analytics, has released US linear television and streaming viewership data from the February 13th LA Rams vs Cincinnati Bengals Super Bowl. The viewership data from Samba TV’s device footprint found that this year’s championship game scored significant viewership increases from 2021. Some 36 million US households, […]
Disney CEO Bob Chapek has confirmed that the company, via its ESPN sports network, will bid for the NFL Sunday Ticket rights – the American football league’s subscription package that allows fans to watch out-of-market games. According to reports, the Sunday Ticket rights could fetch $2.5 billion per year, as ESPN faces competition from the […]
CBS Sports HQ is using PORTL to beam players, coaches and other VIP guests from Radio Row to the hosts for interviews at its rooftop desk overlooking Los Angeles. It is the first time the holoportation device has been used in a sports broadcast. PORTL allows people to be beamed anywhere, for life-sized interactions in 4K. […]
Attest, a consumer research platform, has revealed how Americans will take in this year’s Super Bowl. With last year’s Super Bowl clocking in at 96 million viewers, the lowest since 2007, the research from Attest finds the majority of Americans (62 per cent) plan to watch the game this year. Just 13 per cent of […]
For the second week in a row, All of Us Are Dead claimed the top spot on Netflix’s Top 10 non-English TV list with a 236.23 million hours viewed, appearing in the Top 10 in 94 countries. For the second straight week it is the most viewed title on Netflix. In just 10 days, the […]
Two Circles has announced the acquisition of LiveWire Sport – the agency delivering content for the Premier League, Wimbledon, World Rugby and the ECB. LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across […]
Ahead of Super Bowl LVI, Advocado has released a survey detailing American media consumption and brand engagement behaviour following TV ad exposure. Nearly half of individuals (49 per cent) use two or more screens while watching football, and 69 per cent use a second screen – typically a mobile device or laptop – after seeing […]
Amazon has reported Q4 revenues up 9 per cent to $137.4 billion (€119.7bn), and has also revealed that it is increasing its Amazon Prime subscription price in the US. An Amazon Prime subscription will rise to $14.99 (from $12.99) for a monthly membership, and to $139 from $119 for an annual membership. US subscribers will […]
Ahead of NBC Sports’ presentation of Super Bowl LVI in the US on February 13th, NBCUniversal has announced that Super Bowl LVI is officially sold out of every in-game unit across NBC, Telemundo and all digital platforms including Peacock, with only a handful of pre-game spots remaining. “The NFL has never been stronger and has […]
US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]