Xumo Play, the ad-supported streaming television (FAST) service owned by Comcast, has launched the NFL Channel in the US, just in time for live coverage of the 2023 NFL Draft with NFL Draft Center. For the first three rounds on April 27th and 28th, NFL Draft Center, will feature live, look-in coverage with commentary and […]
Ampersand, the audience-first TV advertising sales company, has launched new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ behaviors before, during, and even after sporting events are over. By having access to insights […]
The NFL and RedBird Capital Partners have announced the formation of EverPass Media, a new media platform which will hold the exclusive rights to distribute NFL Sunday Ticket to bars, restaurants, hotels and other commercial venues in the US starting with the 2023 NFL season. The multi-year licence of out-of-market Sunday afternoon games to EverPass […]
Fully electric off-road race series, Extreme E, has appointed Nic Makepeace as its new Senior Digital Manager. Makepeace joins the company with extensive experience in digital sports management, recently working for Seven League, where he managed the social output for the NBA in Europe and the Middle East. Makepeace has also worked with the NFL, playing […]
Netflix has announced its first partnership with the NFL: a new docu-series called Quarterback that will take a unique look at each season, told through the lens of NFL quarterbacks. The series features exclusive, unprecedented access to the likes of Patrick Mahomes, Kirk Cousins and Marcus Mariota from the beginning of the 2022 season to […]
Nielsen’s January 2023 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that January was defined by heavy TV usage, most notably of sports and broadcast content, and overall viewing was up 1.3 per cent compared to December 2022. Despite the monthly increase of […]
Vevo has shared viewership lift stats around Rihanna’s music videos following her Super Bowl performance on February 12th. On Super Bowl Sunday, the halftime performer’s overall catalogue on Vevo saw a 348 per cent lift in viewership (or 4x the average views) compared to the prior 10 Sundays. The following day, she still had a […]
With Massachusetts becoming the latest US state to legalise sportsbook betting ahead of the Super Bowl on February 12th, data has revealed that the surge in sportsbook betting activity on mobile continues to attract new female users at a higher growth rate than men in 2022. According to real-life smartphone usage data from mobile insights […]
SSIMWAVE, an IMAX company, will show which video providers bring their ‘A Game’ to this Sunday’s pro football championship game when its Emmy Award-winning technology compares the video quality of more than a half-dozen broadcast and OTT streams of this Sunday’s game. SSIMWAVE will use its patented technology to measure every second and every frame […]
The National Football League (NFL) and DAZN Group have agreed a 10-year deal to deliver NFL Game Pass International to sports fans around the world beginning with the 2023/24 season. NFL Game Pass International enables fans outside the US to watch every NFL game throughout the regular season and postseason, including the Super Bowl. DAZN […]