SponsorUnited has released the sponsorship revenue across the NFL for the 2022-2023 regular season. Reaching an all-time high across both digital and physical assets, SponsorUnited estimates the total sponsorship revenue across all 32 individual teams is $2.05 billion (€1.91bn) – and $2.7 billion when combined with sponsorships for the league as a whole. This season’s […]
According to Nielsen Media Research, the inaugural season of Thursday Night Football on Prime Video featured the most streamed NFL contests ever and attracted audiences that were considerably younger, watched more minutes of the game, and commanded higher household incomes than NFL viewers on broadcast and cable platforms. Thursday Night Football finished the season with the […]
The National Football League has announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right exclusively to distribute NFL Sunday Ticket to consumers in the US starting with the 2023 NFL season. According to the NFL, the strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping […]
Nielsen’s latest report from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming usage in the US, revealed that time spent watching television climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, behind January. The Gauge reported five days in November with over 100 billion minutes of […]
IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
According to research from home media consumer intelligence specialist Aluma, if their favourite TV sport moved its live games exclusively to a subscription streaming service such as Netflix or Prime Video, only 8 per cent of US pay-TV subscribers would definitely cancel. Among pay-TV subscribers that selected professional football as their favourite TV sport, 11 […]
Premier League football club Tottenham Hotspur is reportedly in talks with tech giant Google over the naming rights for their stadium. Spurs moved into their state-of-the-art stadium – currently simply named Tottenham Hotspur Stadium – back in 2019 after the £1 billion ground was built on the site of the old White Hart Lane near […]
Verizon has announced that NFL+, the NFL’s new video streaming subscription service, is the latest addition to +play. With NFL’s direct-to-consumer subscription service available in +play, users will be able to seamlessly manage their NFL+ subscription. +play is a technology coming soon from Verizon that will allow customers to discover, purchase and manage some of […]
The NFL and Apple have announced a five-year deal that sees Apple become the official sponsor of the Super Bowl Halftime show. The deal is worth a reported $50 million (€51.5m) per year. Additionally, Apple Music, the NFL and Roc Nation have revealed that Barbadian singer, actress and entrepreneur Rihanna will take centre stage at […]
As the NFL season returns, companies continue to invest major dollars into their advertising spend. MediaRadar conducted an analysis that includes sampling of ad spend from US TV broadcasts, including cable networks – namely ABC, CBS, CW, Disney, ESPN, Fox, NBC, NFL Network, and Telemundo and the networks’ sister channels (ex: Fox Deportes, etc). “Last […]