The recent launch of a free offer in Kenya in this exemplifies the recent change in Netflix’s strategy to address the African market’s peculiarities. Over the last few years, OTT and SVoD platforms have been growing steadily on the African continent but not as fast as expected, notes a report from Dataxis analyst Louise Jianoux. […]

Germany will overtake the UK in terms of SVoD subscriptions in 2025, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Germany will have 52 million SVoD subscriptions by 2026, with the UK just behind with 51 million. There will be 238 million SVoD subscriptions across 18 Western European countries […]

Roku has introduced its streaming player line-up for Germany, including the Roku Express, Roku Express 4K, Roku Streaming Stick 4K and Roku Streambar. At launch, German consumers will be able to acess a wide variety of global and local entertainment. Roku streaming players are powered by the Roku operating system (OS), offering consumers a customisable […]

Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]

The household penetration of SVoD services in Malaysia is expected to increase from 12 per cent in 2020 to about 27 per cent in 2025, driven by considerable rise in the adoption of OTT video service platforms, according to GlobalData, a data and analytics company. GlobalData’s Malaysia SVOD Forecast reveals that the SVoD subscriptions in […]

Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Content Discovery report for 2021, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four ways: word of mouth (59 per cent), advertising (52 per cent), social media (49 per […]

Netflix has announced the acquisition of the Roald Dahl Story Company (RDSC). In a joint statement, Ted Sarandos Netflix Co-CEO, and Luke Kelly, MD at RDSC and Roald Dahl’s grandson, said: “This acquisition builds on the partnership we started three years ago to create a slate of animated TV series. For example, Academy Award winning […]

Amazon Studios has closed a three-picture and first-look film deal with Academy Award-nominee and Emmy Award-winner Eddie Murphy. The deal follows the success of Coming 2 America on Prime Video. Murphy will now star in three films for Amazon Studios and develop original film projects for Prime Video and Studios with the potential to star. […]

Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings point to more seismic shifts in what American eyes and ears are tuning into in 2021. For brands trying to navigate the second coming of the ‘Roaring 20s’, a digital ad spend boom, and a general fatigue for […]

Japan’s Netflix library contains more top-quality TV and film content than anywhere else in the world, according to a study by Uswitch.   The research calculated which countries have access to the best-reviewed and most awarded TV and film content by totalling the IMDb scores for every TV series and film in each country’s library. This was […]