NBCUniversal announced the most mouth-watering spread of integrated and out-of-show brand partnerships yet for the upcoming landmark 20th season of Bravo’s “Top Chef” – taking place across the pond in London, England. For this special edition season, World All-Stars, fans will be able to experience the excitement and droolworthy meals of “Top Chef” internationally with […]
Advanced advertising company OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros Discovery and the VAB have formed a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 […]
On December 8th, local business owners and agency partners in the Philadelphia area will join NBCUniversal advertising and local executives along with MSNBC Host, ‘Velshi’ Ali Velshi at the Comcast Technology Center for the inaugural Local Innovation Forum: Philadelphia in Focus. Centred around local marketers, the goal of this interactive forum is to connect local […]
NBCUniversal unveiled key enhancements to One Platform, its advertising technology, data, and measurement offering. Since itsdeveloper conference One22in March, the company has expanded its partnerships, and rolled out more capabilities offering advertisers new scale and precision targeting, activation and automation technologies, new data and currency options within a 100 percent premium content portfolio. Everything announced […]
Peacock Premium Plus customers in the US will soon have 24/7 access to watch their local affiliate station through a channel on their Peacock homepage. The live stream channel, which will be available in all 210 NBC affiliate markets on November 30th, will include NBC’s full lineup of local news, sports and weather, market-by-market, as […]
The Foxtel Group and NBCUniversal (NBCU) have announced a new, multi-year partnership that will deliver blockbuster movies, drama, comedy, reality, news, and more to fuel the Group’s subscription TV and streaming platforms. With the addition of thousands of hours of NBCU’s iconic TV series and movies across a variety of genres, Foxtel Group now significantly […]
Comcast has reported results for the quarter ended September 30th 2022. Brian L. Roberts, Chairman and Chief Executive Officer of Comcast Corporation., commented: “I’m proud of the company and our strong financial results this quarter. We delivered solid growth in adjusted EBITDA and adjusted EPS, generated significant free cash flow, invested in our businesses’ future […]
NBCUniversal has announced the appointment of five senior executives to its Global Advertising and Partnerships division, bolstering the company’s ability to continue delivering on the technology and partnership vision unveiled at its One22 conference. The new appointments serve to strengthen NBCUniversal’s executive expertise across the breadth of its data, technology and measurement initiatives and include: Dan […]
NBCUniversal has confirmed that automotive manufacturer General Motors (GM) will become the first brand to integrate with NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform, its industry standard for buying and selling premium video. GM’s integration with NBCUnified is […]
Estrella Media, the Spanish-language media company serving multiplatform Latino audiences in the US, has announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group. He will report to CEO […]