Jeff Shell, NBCUniversal CEO, has suggested that TV viewing is shifting from linear to nonlinear, with the company agnostic as to how it reaches its audiences. Interviewed by CNBC’s Julia Boorstin at Cannes Lions, discussing the future of video, Shell said: “Viewership is shifting from linear to nonlinear. Streaming is a medium, so there are […]

NBCUniversal has announced an expansion of its longstanding relationship with Apple News to become the exclusive advertising reseller for Apple News and Apple Stocks in the UK. NBCUniversal has been the exclusive advertising reseller for News and Stocks in the US since 2017 and has worked with more than 500 advertisers since the launch of […]

Streaming service Peacock has announced that the Downton Abbey: A New Era movie, from Focus Features and director Simon Curtis, will premiere on Peacock on June 24th. Before fans return to Downton for the next chapter with Downton Abbey: A New Era they can relive every moment from the franchise on Peacock, with all six […]

GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]

SkyShowtime CEO Monty Sarhan has announced three key senior appointments to the company’s executive leadership team. The announcement comes as the new streaming service prepares to launch in more than 20 European markets before the end of the year. Sarhan commented: “A company’s greatest resource is its people and one of my top priorities has been […]

VoD companies have officially inaugurated the European VOD Coalition. The Coalition gives a voice to the successful European audiovisual streaming sector. It will engage with policy makers and regulators across Europe on behalf of companies who invest in and distribute audiovisual content in Europe as part of their core commercial activities. The European VOD Coalition […]

NBCUniversal has launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock Newfront, the 2022 slate of new ad products and formats provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]

Peacock has announced three upcoming original films scheduled to premiere on the service in 2023: Shooting Stars, Praise This, and The Killer. Each film (more details below) is part of a previously announced collaboration with Universal Pictures to produce a number of films made exclusively for Peacock. “We know people join Peacock to watch movies, […]

NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement. With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults […]

Comcast has announced strong subscriber growth in its Peacock streaming service which benefitfed from the return of major sporting events, as well as a post-pandemic boost from its theme parks. The company posted a 9 per cent increase in adjusted earnings before interest, tax, depreciation and amortisation, at $9.2 billion in the first quarter, ahead […]