Comscore, a partner for planning, transacting and evaluating media, has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement. The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- […]

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers in the US across CTV and linear. With InnovidXP, Innovid’s converged TV measurement platform, NBCUniversal now offers real-time impact and incrementality metrics, enabling local advertisers to understand […]

NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting.   For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]

NBCUniversal has announced a more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. The new partnership with Twitter will build upon details that were in place for Tokyo 2020 Olympic and Paralympic Games. Twitter and Paris 2024 Partnership Highlights:   Pre-Games Countdown Coverage: Beginning in February 2024 […]

GolfPass, NBC Sports Next’s comprehensive digital membership and video streaming platform co-founded by Rory McIlroy, is introducing a new ad-supported membership tier offering free access to thousands of hours of curated, top-tier golf instruction series, original entertainment, GOLF Channel classics, and golf tournament replays. GolfPass Free is available to anyone by simply creating a free […]

Jeff Shell is stepping down as chief executive of NBCUniversal after an investigation into a complaint of alleged inappropriate conduct, says parent company Comcast. Shell said in a statement, issued by Comcast, that he “had an inappropriate relationship with a woman in the company”. Comcast said the investigation into the complaint was led by outside […]

Proto’s hologram technology has made its comedy broadcast debut on stage at Whitney Cummings presents The OnlyFans Roast of Bert Kreischer. Among the ce;ebrity line-up, Tom Segura will beam in from Austin, Texas using Proto’s advanced holoportation technology to create a site-gag, making this a first in a comedy broadcast of its kind.   Proto’s […]

Edgio, the platform of choice for speed, security and simplicity at the edge, has appointed Eric Black as CTO/General Manager, Media. Having been at the forefront of digital video and live event streaming with NBCUniversal for more than twenty years, Black joins Edgio to lead the company’s growth in delivering linear, live and on-demand video […]

MultiChoice Group and Comcast’s NBCUniversal and Sky have agreed a new partnership that will bring their content and technology to streaming customers across MultiChoice’s 50-market footprint in sub-Saharan Africa, at a time when Africa is approaching an inflection point in terms of broadband connectivity and affordability. The new Showmax group will be 70 per cent […]

Peacock, NBCUniversal’s streaming service, is expanding its content portfolio with the addition of new streaming partner REELZ – the independent television network known for docuseries such as On Patrol: Live (OPL) and Cops. Peacock Premium and Premium Plus subscribers are now able to watch the REELZ Channel as well as have on-demand access to new […]