Entertainment on Demand, the solution measuring streaming service subscription levels, has revealed subscriber behaviours in the US for the fourth quarter of 2021. The proportion of US households who have a video subscription has risen to 85 per cent (up 2 per cent points QoQ, and up 2 per cent points YoY), after two consecutive […]
Metrological, a Comcast Company, has announced that Deezer, the global music streaming service, is now available in the Metrological App Library for Metrological’s global MVPD and TV operator customer base. With a Deezer subscription, the Deezer music streaming app provides listeners with access to an audio catalogue of more than 73 million songs, podcasts and […]
Parks Associates has released its updated list of the top 10 US paid subscription OTT video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80 per cent of broadband households […]
Building on its relationship with Los Angeles-based Crown Media Family Networks, Globecast has announced that it’s now providing the media company with evolutionary primary cloud playout services for its three channels: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama — which reach more than 150 million homes in the US. The five-year deal solidifies Globecast’s management […]
Findings from research firm TDG indicate that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 per cent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half […]
As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences—loyal cable and satellite customers—are increasingly opting to cut the cord, a new Horowitz study finds. Though Black households were shedding cable at a slower rate as compared to the overall market, the Horowitz […]
In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]
Cross-platform media evaluation specialist Comscore has agreed a new strategic partnership with DISH Media, extending its data licence to virtual multichannel programming distributor SLING TV. The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded licence agreement protects consumer privacy data and includes first-party matching rights to […]
According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of US broadband households will live without a MVPD (multichannel video programming distributon) service. During this time, pay-TV services will lose 36 per cent of their 2020 subscriber base, up roughly four-fold from the prior 5-year period (-9.5 […]