Major League Soccer is redefining the intersection of sports and technology by actively piloting innovations that are transforming fan engagement, athlete performance, match officiating and content production. The league’s long-term strategy focuses on embedding AI, advanced wearables, immersive digital tools, and data-driven analytics directly into the fabric of the sport—positioning MLS as a proving ground […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
The Apple TV app is now available to download from Google Play on Android mobile devices — including phones, tablets, and foldables — offering Android users access to Apple Original series and films on Apple TV+, along with MLS Season Pass, the home of Major League Soccer. Available globally, Apple says the the Apple TV […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Comcast and Apple have revealed plans to offer all Xfinity customers in the US an integrated viewing experience for MLS Season Pass in time for the start of the 2025 season. Customers can sign up for MLS Season Pass directly through Xfinity and soon find every live match seamlessly incorporated throughout the X1 and Xfinity […]
Major League Soccer (MLS) has announced its latest broadcast studio plans and evolution of MLS Productions, the media and broadcast production arm of the league. To advance its broadcast operation, MLS and IMG have agreed a multiyear partnership renewal that expands and builds upon their existing broadcast production relationship. IMG will continue to produce live […]
Apple TV+ will be available via Prime Video in the US later this October as an add-on subscription for $9.99 per month. Prime members who subscribe to Apple TV+ via Prime Video will have access to premium entertainment including Severance, Slow Horses, Ted Lasso, The Morning Show, Presumed Innocent, Shrinking, Hijack, Loot, Palm Royale, as […]
Nielsen, the specialist in audience measurement, data and analytics, has released data demonstrating how the Hispanic population is influencing the US sports landscape. In the report Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement, Nielsen spotlights how Latinos are driving higher engagement than ever before to sporting events, and bringing along all US […]
Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]
Willow by Cricbuzz, offering more live, streaming and on-demand cricket than any other sports service, have announced a strategic partnership with ROOT SPORTS, the television home of the Seattle Mariners, Portland Trail Blazers, Seattle Seahawks, Seattle Seawolves, and Gonzaga Bulldogs. Under this agreement, ROOT SPORTS will broadcast Major League Cricket (MLC) matches live, delivering high-octane […]