As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]
South Africa’s Competition Commission has hit Facebook’s parent, Meta, with alleged “abuse of dominance” and is seeking a hefty fine for Facebook. The Commission, in a statement which included references to Meta subsidiaries WhatsApp and Facebook South Africa, says that it has cited the two companies for prosecution at the Competition Tribunal and would be […]
Telefónica and Meta (formerly Facebook) have partnered to launch Open2metaver – a Metaverse hub in Madrid – to develop Metaverse networks, services and apps with a global reach. The deal was announced during the Barcelona Mobile World Congress, with Telefónica inviting start-ups and developers “to benefit from (our) open innovation ecosystem as week as from […]
Silver Spoon continues to augment its real-time animation and virtual production capabilities with the hiring of new Head of Production, Angela Cardetti. The recent enlistment follows the studio’s expansion of operations to Los Angeles in addition to their New York base. Silver Spoon continues to lead the virtual production industry, supporting broadcast projects like the […]
The Eleven Group has appointed Meta’s Peter Hutton as a Non-Executive Director. As Director of Sports Partnerships at Meta, Hutton is responsible for leading the sports strategy and partnerships worldwide for Facebook, Instagram, WhatsApp, Messenger, Meta Quest and Portal. His previous experience includes senior executive roles at Eurosport and Fox International, where he ran Europe […]
Silver Spoon continues to augment its real-time animation and virtual production capabilities with the hiring of new Head of Production, Angela Cardetti. The recent enlistment follows the studio’s expansion of operations to Los Angeles in addition to their New York base. Silver Spoon continues to lead the virtual production industry, supporting broadcast projects like the […]
Jamie Woodruff, a leading authorities on cyber security, says that the Metaverse is among the new ways scammers could target the growing number of online gamers in the UK. The warning comes as research from connectivity provider TalkTalk shows that 71 per cent of gamers have been targeted, or know someone who has been targeted, […]
Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]
The Professional Triathletes Organisation has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors. In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s suite […]