The media industry has entered a period of flux according to WARC. What constitutes a media owner is being challenged by structural shifts in the global advertising market worth $993 billion (€934bn) this year. It is becoming harder for content-creating publishers to remain competitive against data-rich performance channels such as retail media, and sustain publishing […]

Meta has announced an extended partnership with the NBA and WNBA. Basketball fans will be able to watch more than 50 upcoming games in XTADIUM and Meta Horizon Worlds with a Meta Quest VR headset. XTADIUM allows users to get closer to the action with high-quality video and the ability to host watch parties with friends. Additionally, […]

Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]

Meta, owner of Facebook, Instagram and WhatsApp, is preparing to cut 13 per cent of its workforce. The first mass lay-offs in the firm’s history will see some 11,000 employees, from a global headcount of 87,000, lose their jobs. In a statement Meta chief executive, Mark Zuckerberg, said the cuts were “the most difficult changes […]

The UK’s Competition and Markets Authority (CMA) has found that Meta’s takeover of Giphy could allow Meta to limit other social media platforms’ access to GIFs, making those sites less attractive to users and less competitive. It also found the deal has removed Giphy as a potential challenger in the UK display advertising market, preventing […]

Big Tech companies such as Google, Apple and Facebook-owner Meta will have to abide by new competition rules laid out by the UK government – or risk facing huge fines. The new Digital Markets Unit (DMU) regulator will be given powers to clamp down on “predatory practices” of some firms. The DMU will also have […]

A WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6 billion (€44.11bn), up 49.4 per cent year-on-year, accounting for 6 per cent of […]

As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]

TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]

South Africa’s Competition Commission has hit Facebook’s parent, Meta, with alleged “abuse of dominance” and is seeking a hefty fine for Facebook. The Commission, in a statement which included references to Meta subsidiaries WhatsApp and Facebook South Africa, says that it has cited the two companies for prosecution at the Competition Tribunal and would be […]