Advanced Television

medialab

Medialab appoints Cocquelin as Head of Customer Data Strategy

Medialab, the independent UK media agency, has today announced the appointment of Charlie Cocquelin as Head of Customer Data Strategy.  In her role, Cocquelin will lead in the delivery of strategies that empower Medialab’s client partners to drive multi-channel activation and growth through unlocking the value of their first-party data. Drawing on her background in […]

November 18, 2025

Barb starts reporting TV-set viewing to YouTube channels

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has started to report TV-set viewing to YouTube channels. This initiative, first announced in February, makes Barb the first TV joint-industry measurement system to incorporate viewing to YouTube channels. Barb has chosen 200 of the most-watched YouTube channels to become […]

July 31, 2025By Nik Roseveare