The Great Escapers is a new prime time series, which will take some of the nation’s best known ITV faces and send them off on their very first holiday together. Produced by South Shore and co-funded by Jet2holidays, this 4x60minute travelogue series will see famous faces travel to some of Europe’s premiere holiday destinations such […]

ITVX is launching two new podcasts inviting audiences to immerse themselves further into the worlds of three of its most popular shows – Coronation Street, Emmerdale and Loose Women. Launching in March across ITVX and YouTube, Loose Women: The Podcast (produced by ITV Studios Daytime) and Off Script…Coronation Street & Emmerdale (produced by Lifted Entertainment, […]

ITV has announced that Mecca Bingo will become the lead sponsor of its popular panel show, Loose Women.  The campaign, planned and executed by global agency IMA-HOME, launches on January 2nd 2024 and will feature Mecca Bingo idents created by Mission, on both live ITV channels and ITVX. The ad break bumpers will show a living room of […]

Walkers has partnered with ITV1’s Daytime show Loose Women to create a fully integrated commercial campaign.  The iconic panel has taken over the ad break in an ‘as live’ debate asking the the big question: When it comes to sandwiches, ‘are you #CrispIN or #CrispOUT? On May 15th the first ad break saw a full […]

UK broadcast regulator Ofcom has found that commercial PSB ITV failed properly to implement and execute procedures that are fundamental to ensuring compliance with rules regarding the operation of its broadcast competitions and the relevant licence conditions. The broadcaster identified six broadcast competitions, which ran between 2016 and 2019, where a proportion of eligible postal […]