Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has announced that Mondelēz International, the global leader in snacking, has named Innovid its preferred global solution for Dynamic Creative Optimization (DCO). Mondelēz will use Innovid’s DCO technology to deliver real-time, personalized advertising experiences at scale and across channels, including CTV, maximizing campaign efficiency […]
In 2021, the dynamics of the SVoD OTT market in Latin America were altered by the entrance of some of the world’s largest content producers, namely Disney (with Disney+) and Warner Media (with HBO Max), notes Dataxis. As a result of this increased competition, the subscription growth reached an all-time record, with a 47.2 per […]
Promax, the global association for the entertainment marketing industry, is making the library of winning creative from its annual awards competitions available to members via an easily searchable archive available on the newly-relaunched website. Using AnyClip’s proprietary Visual Intelligence Technology, each submission has been fully analysed, frame-by-frame, extracting all relevant data, to enable in-video search […]
Alpha Networks, a leading provider in software solutions for the global video distribution market, has announced the acquisition of Kinow. The French company specialised in offering a turnkey OTT video platform to content producers & distributors, media companies and sports federations, is officially part of the Alpha Networks Group starting from January 2022. Upon acquisition, […]
FreeMove Alliance, the global mobile telecommunications alliance between Deutsche Telekom, Orange, Telia and Telecom Italia, and Millicom, a provider of fixed, mobile and digital services in Latin America serving enterprise customers through its Tigo Business brand, have signed a partnership agreement to offer seamless connectivity solutions to multinational customers (MNCs) across the Americas and beyond. […]
ZEASN, a provider of OTT and smart TV solutions, has announced that streaming service Claro video is now made available on multiple ZEASN-supported smart TV brands, including AOC, Whale OS powered connected televisions. Through this collaboration, Claro video will increase its presence on TV screens in the Latin American market, at the same time bringing […]
With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]
DistroTV, the independent, free ad-supported streaming television (FAST) platform, has lauched DistroTV Español. The new free-to-stream channel bundle features 20+ Spanish-speaking channels and will be available to Spanish speakers in the US, as well as Spanish speakers in Latin America. This comes on the heels of the streaming platform’s push to expand its global audience […]
Bloomberg Media and Twitter have announced a global multiyear renewal of their partnership starting in January 2022, covering all major media markets across North America, EMEA, LatAm and APAC. The partnership features new projects that combine Bloomberg News’s credibility in cryptocurrency content with Twitter’s immediacy and transparency to help consumers navigate this evolving, saturated market. […]
WildEarth has announced that its FAST channel WildEarth TV will launch on the ZEASN platform in Europe and South America. This new partnership makes WildEarth’s linear channel available on certain models from Philips, AOC and Whale OS powered connected TVs in the territories. Whale OS is ZEASN’s operating system with independent intellectual property rights that […]