Kantar, the insights and consulting company, has announced a global collaboration with Streamhub, the technology company transforming video audience analytics, to incorporate data from its video tagging technology into Streamhub’s enterprise analytics platform. Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology, […]
Data analytics specialist Kantar and market research company Ipsos have been awarded the contracts to deliver what is said to be the world’s first true cross-media total audience measurement solution for the Netherlands. Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, the solution is claimed as the […]
Netflix is testing a feature that asks viewers if they live in the same household as a subscriber, in a move that would seem to signal a crackdown on the widespread practice of sharing passwords with friends and family. A number of users have reported seeing a screen saying: “If you don’t live with the […]
Data from Kantar’s Great Britain TGI consumer survey will now be updated and released on a monthly basis. The UK’s largest evidence-based insights and consulting company has initiated this change to support clients as they navigate the fast-evolving media and marketing landscape, investing in more frequently updated data to help address a variety of challenges. […]
Kantar, the UK insights and consulting company, has appointed Paul Sturgeon to lead its brand and marketing return on investment (ROI) offer. Sturgeon will support global and UK-based projects in his new role. Until recently he led Mindshare UK’s data science team. Prior to that he held senior roles at MediaCom and PwC. He is […]
Kantar, the data, insights and consulting company has published Q4 2020 results from its Entertainment On Demand service in the UK. With 12.9 million subscriptions taken out last year, the service reveals the following consumer behaviours in the three months to December 2020: Amazon Prime membership jumped again in Q4, with 53.5 per cent of […]
Kantar, the data, insights and consulting company is announcing a significant improvement to the TV Audience Measurement (TAM) service in Georgia. Since 2016, Kantar and its local licensing partner, Tri Media Intelligence (TMI), have provided the TV audience measurement currency to the Georgian market. This enhanced service will: Increase the size of the Georgian TAM […]
A decade of media evolution has taken place in a few short months. Kantar’s latest report assesses which audience behaviours and industry dynamics it believes will stick into 2021. The report opens a window on three macro-trends that can position the media and advertising industry as a driver of economic recovery, as well as offering […]
Kantar, the data, insights and consulting company, has announced Q3 2020 results from its Entertainment On Demand service in the UK, the newest offering from Kantar to help entertainment industry and investors understand the full entertainment subscription service consumer journey. The service reveals the following consumer behaviours in the three months to September 2020: Amazon […]
Kantar – the data, insights and consulting company – has announced the UK launch of Kantar Reputation, its new single global platform for managing, monitoring and analysing earned media activity. Kantar Reputation is the only platform that provides communications and PR professionals with a single source for planning, targeting, distributing, monitoring and analysing earned media […]