Kantar, the data, insights and consulting company is announcing a significant improvement to the TV Audience Measurement (TAM) service in Georgia. Since 2016, Kantar and its local licensing partner, Tri Media Intelligence (TMI), have provided the TV audience measurement currency to the Georgian market. This enhanced service will: Increase the size of the Georgian TAM […]
A decade of media evolution has taken place in a few short months. Kantar’s latest report assesses which audience behaviours and industry dynamics it believes will stick into 2021. The report opens a window on three macro-trends that can position the media and advertising industry as a driver of economic recovery, as well as offering […]
Kantar, the data, insights and consulting company, has announced Q3 2020 results from its Entertainment On Demand service in the UK, the newest offering from Kantar to help entertainment industry and investors understand the full entertainment subscription service consumer journey. The service reveals the following consumer behaviours in the three months to September 2020: Amazon […]
Kantar – the data, insights and consulting company – has announced the UK launch of Kantar Reputation, its new single global platform for managing, monitoring and analysing earned media activity. Kantar Reputation is the only platform that provides communications and PR professionals with a single source for planning, targeting, distributing, monitoring and analysing earned media […]
Comcast’s Peacock added more new subscribers than any other US VoD service during the third quarter, according to Kantar. Kantar also found that more consumers added one service while cancelling another. Kantar said 10 per cent of new subscriptions were the result of switching, up from 9 per cent in the second quarter. “Q3 saw […]
Findings from data, insights and consulting company Kantar’s Q2 2020 Entertainment On Demand service suggest that after a surge of 6 million SVoD sign-ups during the three months to April, which covered the early Covid-19 lockdown period and launch of Disney+, new subscriptions have fallen back to a more normal level, hitting 826K in Q2 […]
Viewers have dozens of choices of content providers and thousands of choices of pieces of content. No wonder the quality of the UI and the search and discovery deployed by a provider can be crucial in determining QoE and, thereby, churn levels. What are the remaining impediments – technical and commercial – to universal search? […]
Kantar, the data, insights and consulting company, and data connectivity platform LiveRamp have partnered in the UK to provide hundreds of new audience segments for online campaign activation, built on the unique in-depth online and offline consumer behaviour from Kantar’s syndicated datasets, including TGI (in-depth consumer behaviour), Worldpanel (purchase) and ComTech (consumer technology). With figures […]
The Premier League resumes this week and a number of games will be available to stream for free on Amazon, without a Prime subscription. The competition is fiercer than ever in the streaming wars and Mark Inskip, CEO UK & Ireland of Kantar’s Media Division, believes this strategic move from Amazon demonstrates the great lengths […]