ITV Commercial have welcomed over 30 new brands to TV advertising since the lockdown began, with advertisers eager to take advantage of flexible deadlines and payment terms. Advertising campaigns have been booked across linear and VoD platforms for brands including beverage company Fevertree, women’s fertility app Peanut, meal delivery service Parsley Box, cancer healthcare service […]
ITV has announced that the 20th series of I’m A Celebrity…Get Me Out of Here! will be filmed at the historic Gwrych Castle, Abergele in North Wales. Gwrych Castle is nestled in a tree-lined hillside overlooking the Irish Sea. The ruined castle with its sprawling design and turrets is spread across 250 acres of gardens […]
The use of the Vantage media processing and workflow automation platform developed by Telestream has proved to be a key tool in helping Europe’s biggest commercial broadcaster, ITV, safely navigate the COVID-19 pandemic. Producer for 65 years of many TV classics, such as Coronation Street and Love Island, ITV’s content is in demand worldwide. ITV’s […]
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]
ITV2 has announced that Love Island USA will be broadcast on the channel from September 7th. Starting next month, viewers will be able to follow season two of the US version of the international reality sensation, as a new cast of Islanders are welcomed to the content. This season, the singletons will be sequestered in […]
ITV and BBC Studios (BBCS) are set to invest more than A$35 million (€21.2m) into BritBox’s Australian operation, which is scheduled to launch this autumn. BBCS and ITV will both invest A$17.7m ($12.7m) into the SVoD platform over the next three years. The service, which launched in the US in 2017, and has since also […]
The ITV Hub has unveiled EarlyBe, an exclusive first chance to watch new episodes of ITVBe’s most popular reality shows. Starting on September 3rd, the Hub will debut the first episode from the new series of Sam & Billie: The Mummy Diaries on the platform the morning before broadcasting on ITVBe. The ITV Hub will […]
Twofour has been commissioned to produce a three part special for ITV2, bringing Virgin’s V Festival to the nation, virtually. Hosted by Maya Jama and Joel Dommett, the festival will feature Anne Marie, Olly Murs and Dizzee Rascal as headliners, along with performances from Donel, Izzy Bizu, Maisie Peters and Mae Muller. Recorded at the […]
ITV Racing will broadcast five races every day of the Welcome to Yorkshire Ebor Festival from August 19th – 22nd on ITV. The horse-racing event may be behind closed doors, but ITV Racing will offer viewers at home a front row seat for four days of racing action. Ed Chamberlin and Francesca Cumani host exclusive […]
Ade Rawcliffe has been appointed Group Director of Diversity and Inclusion at ITV. She will report to the Group CEO, Carolyn McCall, and will be a member of the Management Board. ITV will become the first FTSE 100 company with a dedicated diversity director on its executive board. Rawcliffe will lead, develop and grow ITV’s […]