Advanced Television

itv

ITV partners with HiHi

ITV is partnering with business communication company HiHi to launch their new TV advert as part of the Backing Business campaign – ITV’s initiative to help keep British business moving, ensuring that brands can reach their full potential following a tough global economic period, using the power of television. The new advert, launching today (17 […]

May 17, 2021

ITV4 to air MotoGP France

Dorna Sports has confirmed free-to-air coverage of the SHARK Grand Prix de France across the UK. The FIM MotoGP World Championship races of all three classes – MotoGP, Moto2 and Moto3 – will all be shown live on ITV4 on May 16th. ITV4 became the new home of free-to-air MotoGP highlights at the start of […]

May 14, 2021

ITV, Purplebricks new Coronation Street product placement partnership

ITV has announced a new Product Placement partnership with Purplebricks as The Rovers Return goes on the market. The tech-led estate agent’s signage will appear on The Rovers Return this summer as Johnny puts the pub up for sale after realising his marriage to Jenny is over. This is the first time that ITV has […]

May 14, 2021

BritBox North America names Arnot Exec SVP of Marketing

BritBox North America has appointed Nada Arnot to the newly created post of SVP of Marketing to spearhead marketing for the growing streaming service. In her new role, Arnot will guide and mentor a team of marketing, communications and creative experts to drive a holistic brand and marketing strategy that achieves departmental and company goals. […]

May 12, 2021

Report highlights ITV’s nations and regions role

A report from analyst firm Mediatique highlights the important role played by UK commercial PSB ITV in the nations and regions, but also the risk that globalising trends in TV production and distribution pose to the national TV ecology. Without decisive intervention the future of UK produced, original content made at scale outside of London […]

May 10, 2021By Colin Mann

ITV “cautiously optimistic” as ad market rebounds

ITV has reported that total external Q1 revenue was up 2 per cent on the same period last year to £709 million (€821.1m), despite the Covid-19 restrictions in place throughout the period, unlike the same quarter in 2020 which only had a limited impact. Total ITV Studios revenue was up 9 per cent at £372 […]

May 5, 2021

Extreme E’s doc series hits global screens

Extreme E, the electric off-road racing series, has many stories to tell, whether that’s the racing itself, its equality stance or its missions around climate change and the environment. With just five X Prixs, telling all those stories throughout the weekend broadcast is impossible, which is why the series is creating a magazine show – […]

May 5, 2021

ITV eyes BT Sport

Following the news that BT is in talks to offload its BT Sport service, UK commercial PSB ITV has emerged as a potential buyer, joining the likes of Amazon, The Walt Disney Company and DAZN. If ITV were to take control of BT Sport – or even just acquire a stake –  it could see […]

May 4, 2021

ITV calls for “urgent” PSM legislation update

In its submission to UK broadcasting regulator Ofcom’s Small Screen: Big Debate consultation, commercial broadcaster ITV has warned that legislation needs a radical and urgent update for the global online era if the Public Service Media (PSM) system is to continue to deliver for the people of the UK, in the ways Ofcom’s research suggests […]

April 28, 2021By Colin Mann

ITV commissions Cooking With The Stars

ITV, with co-funding by Marks & Spencer, has commissioned South Shore to deliver a new entertainment cooking competition called Cooking With The Stars. The series, transmitting this summer on ITV and the ITV Hub, will feature eight celebrities, each paired with an accomplished chef who will mentor, teach and take them from passionate amateur to […]

April 28, 2021