Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]
ITV has announced the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will serve to help brands build connections with ITV’s audience through the co-creation of new formats. AFE has grown significantly with shows across genres including Cooking with the Stars with M&S, DNA Journey […]
ITV has announced the launch of its new Head First Award. An advertiser-facing industry initiative, where the ambition is to inspire other brands to join us in shining a spotlight on mental wellbeing and inspiring positive action. In a press release, ITV explained: “ITV sits at the heart of popular entertainment, reflecting and connecting with […]
TV and radio audiences could see more high quality British programmes hitting screens and speakers as new laws to maximise the potential of UK broadcasters are debated in Parliament today [November 21st]. The Media Bill, which has its Second Reading in the House of Commons, will update decades-old legislation to unleash the power of British […]
As part of Into Film’s Screen Industry Careers Programme, supported by the BFI, through National Lottery funding, the UK’s leading film education charity has announced a new partnership to deliver the Media Careers Podcast. Available on Spotify and Apple, the Media Careers Podcast is aimed at young people interested in the screen industries and was […]
ITV has reported total revenue up 1 per cent at £2.97 billion (€3.4bn) in the first nine months of 2023 to September 30th, with growth in ITV Studios and M&E digital revenues offsetting the decline in linear advertising revenue. Total external revenue was flat at £2.53 billion. Carolyn McCall, ITV Chief Executive, commented: “ITV continues […]
ITV has announced that Tatiana Jezierski, formerly Strategy Director at Mother, will join ITV Creative later this November as Head of Creative Strategy. She is reunited with Niki Garner, Director of ITV Creative, on the leadership team of ITV’s in-house creative agency; Garner was also formerly at Mother. The Head of Creative Strategy is a […]
On November 3rd and 4th, the two-day Breeders’ Cup World Championship returns to Santa Anita Park in Arcadia, Calif marking the 40th year of the event. This will launch-pad a bumper broadcast window of international racing, with Australia’s biggest horse racing festival – the Melbourne Cup Carnival – beginning at Flemington Racecourse on the same […]
The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 – in line with AA/WARC’s July forecast of 0.9 per cent growth – to reach a total of almost £9 billion. The figures show key online formats, including search (+5.3 per […]
Former Youngest Media founder David Flynn has announced the launch of new studio Plegazoid, dedicated to creating innovative content. Plegazoid has entered into an exclusive joint venture agreement with South Shore, producer of recent Channel 4 hit Don’t Look Down, to develop and produce non scripted formats together. Flynn, a serial creator and producer of […]