Pioneering racing series Extreme E has extended its broadcast partnership with ITV in a multi-year contract.Fans of the sport for purpose championship in the UK will be able to watch the racing action free-to-air and live across ITV1, ITV4 and ITVX. Programming will also be available to catch up on demand on ITVX.Having been a partner of […]
ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]
Following on from the successful launch of ITVX in December 2022, this week sees a brand new content campaign for the platform launch across ITV’s owned channels, as well as large format OOH, print/ advertorial, audio and digital publishers. From January to June this year, ITVX attracted more viewers with monthly active users (MAU’s) up […]
ITV has announced, as part of a new multi-year deal with Disney Entertainment, that it will be unrolling the red carpet to homes across the UK as the exclusive partner for the 96th Oscars, which will take place on March 10th 2024. The ceremony will broadcast and stream live from the Dolby Theatre at Ovation […]
ITV Studios Australia has announcesda number of changes to its senior creative and production teams. In the editorial team, Beth Hart has been promoted from Head of Content to Chief Content Officer. In her elevated role, Hart will oversee the creative process across the entire production slate, including some of ITV’s biggest formats I’m A […]
As Big Brother prepares to makes its return to UK television in October, moving onto ITV2 and ITVX, the launch campaign has kicked off. Starting with a series of promos, each will cast Big Brother’s gaze out into the real world by using the show’s recognisable voice to narrate over everyday scenes. They seek to […]
Love Island will return to South Africa for the first series of Love Island: All Stars as familiar faces from the show venture back for a second chance at finding love. Love Island: All Stars will make its on screen debut in the 2024. Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion […]
IBC2023 has announced its line-up of eighty world-leading media brands and new players taking part in the Accelerator Media Innovation Programme, bringing together a range of industry pioneers from across the media, entertainment and technology ecosystem to enable fast-track, collaborative innovation experiments to understand and solve some of the complex challenges of transformative new technologies. […]
ITV has announced that the global partner of the Rugby World Cup tournament, Land Rover’s Defender, will be sponsoring this year’s coverage across ITV1, ITV4 and ITVX. The deal will see the brand take complete sponsorship of the coverage across the network during September and October, and is Land Rover’s third consecutive tournament with the […]
ITV has announced lifestyle solutions company SharkNinja as the new show sponsor for the network’s live flagship weekday magazine show, This Morning, starting from September 1st. The all encompassing partnership spans every consumer touchpoint including broadcast, digital and app, social media and content, experiential, licensing and product placement. The deal was brokered by ITV’s Commercial […]