The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 – in line with AA/WARC’s July forecast of 0.9 per cent growth – to reach a total of almost £9 billion. The figures show key online formats, including search (+5.3 per […]

Former Youngest Media founder David Flynn has announced the launch of new studio Plegazoid, dedicated to creating innovative content. Plegazoid has entered into an exclusive joint venture agreement with South Shore, producer of recent Channel 4 hit Don’t Look Down, to develop and produce non scripted formats together. Flynn, a serial creator and producer of […]

ITV, in conjunction with ViewersLogic, has released a multi-brand, cross market study that proves the value of peak airtime for responsive advertising. Peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spot advertising has finished working. Peak airtime spots are […]

Formats are proving to be resilient to the decline in commissioning activity experienced across the wider media industry according to a report from Ampere Analysis. While the volume of Unscripted titles announced in North America fell by 14 per cent between H1 2022 and H1 2023, titles based on formats were less affected with a […]

ITV’s coverage of the Rugby World Cup quarter final between England and Fiji on October 15th peaked with 7.7 million viewers, with an average of 4.2 million and a 39 per cent audience share – with England going through to the semi-final on October 21st. The match coverage was the biggest audience for a quarter […]

Building on their long-standing partnership marked by titles such as Gomorrah, ZeroZeroZero, The Immortal and Django, Cattleya – part of ITV Studios – and the writers Leonardo Fasoli and Maddalena Ravagli are to co-found a new production company. Dedalus, as it is to be called, is already working on two new projects: Everything We Ever […]

ITV Studios format The Voice has reached a milestone with a combined number of over 150 adaptations of the popular talent show and its spin-offs airing in countries all over the world. Since its premiere in The Netherlands in 2010, nineteen countries have aired ten seasons or more, with NBC in the US the forerunner […]

The UK’s Competition and Markets Authority (CMA) has launched an investigation under section 25 of the Competition Act 1998 (CA98) into a suspected infringement or infringements of the Chapter I prohibition of the CA98 by a number of undertakings involved in the production, creation and/or broadcasting of television content. The investigation concerns the activities of […]

ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households. The announcement follows a successful beta trial of the ad-replacement technology over the last 12 months, during which more than 30 million addressable […]

ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify. ITV will use Captify’s advanced contextual classification technology to identify certain types of moments, themes and emotions during ITV programmes for advertiser targeting. Developed by ITV’s AdLabs, this next stage of ACT is […]