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ViewersLogic launches Brand Consideration 2.0 solution

ViewersLogic, the consumer behaviour data company, has announced the launch of its pioneering Brand Consideration 2.0 solution, which transforms how brands measure consumer journeys and brand consideration. By leveraging single-source data and AI-powered consumer behaviour analysis, the product provides a faster, more cost-effective, and highly accurate alternative to traditional brand awareness methodologies. Until now brands […]

May 8, 2024

ITV partners with Mecca Bingo to launch Loose Women scratchcards

ITV has partnered with Mecca Bingo to create an exclusive series of seven Loose Women themed digital scratchcard games.  The new scratchcards, the first of which – Loose Change – has just launched, have been developed for Mecca by leading digital scratchcard and slot supplier G Games. The cards will feature on the homepage of Mecca Bingo and […]

May 3, 2024

UK PSB streamer Freely launches

Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed the launch of its new streaming service Freely. Backed by PSBs BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in stores and online. Its backers suggest […]

April 30, 2024By Colin Mann

ITV launches ITV Insiders

ITV has launched ITV Insiders, a content ambassador programme that seeks to put ITV’s brand and programming at the heart of social conversations. The ITV Insiders initiative brings together over 100 of the UK’s forward thinking and culturally relevant content creators, encompassing a cross section of consumer interests, demographics and geographical regions. Rooted in the […]

April 29, 2024

ITV: Over 7m viewers for FA Cup semi-final

ITV, the UK commercial broadcaster, drew significant audiences across entertainment, sport and drama, over the April 20th/21st weekend. More than 12 million people tuned into the first two launch episodes of Britain’s Got Talent Season 17. Episode 1 on April 20th peaked with 5.8 million viewers (5 million ave.) with a 39 per cent share […]

April 22, 2024

ITV: The 1% Club biggest original game show in a decade

ITV has reported that The 1% Club has become the biggest game show on UK television over 2023 and to date with its current series averaging 5.8 million viewers in consolidated figures. The show’s ratings success also makes it ITV’s biggest original game show in a decade. Hosted by Lee Mack, the show, which last […]

April 16, 2024

ITV, Argos expand Coronation Street sponsorship

ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous cobbles. After three years of engaging sponsorship, the retailer is both continuing its deal with the celebrated soap opera for an additional two years […]

April 16, 2024

Ant & Dec finale pulls 5.3m peak audience

Ant & Dec’s Saturday Night Takeaway final peaked with 5.3 million viewers on ITV1 on April 13th, bringing the final series (for now) to a close with a two-hour special. This contributed to ITV1 having the biggest share of viewing across any channel on the day. The final episode averaged 4.6 million viewers with a 34 […]

April 15, 2024

Strong start to 2024 for ITV Drama

ITV Drama has reported its best start to the year for six years with the top four performing new original dramas in 2024 all coming exclusively from ITV. In the company’s first quarter (January – March 2024), across both ITVX and linear channels, ITV drama reached 44 million viewers which equates to more than 72 […]

April 12, 2024

Why terrestrial coverage is crucial for horse racing

Horse racing is a sport that some would argue is in decline, as it has struggled to attract new fans into the sport. Others would suggest otherwise, citing that the sport continues to flourish, with millions tuning in each year to big events such as the Cheltenham Festival, Derby and Grand National. One thing is […]

April 10, 2024