Nine CEOs from the UK broadcasting industry have released a statement urging the government to pass Media Bill updates ahead of the General Election, which has been scheduled for July 4th – meaning Parliament will be dissolved in just a few days’ time. A joint statement says: “As leading CEOs from the UK broadcasting industry, […]
ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]
Video solutions provider, Accedo, has worked with ITV to bring its streaming service, ITVX, to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers. The ad-funded service as well as the ITVX Premium subscription tier are both available to PlayStation users. Huw Byrne Jones, Streaming […]
Fremantle has appointed Matt Katrosar as its new Senior Vice President of Global Ad Sales and Strategy, based in Los Angeles, reporting to Jens Richter, CEO, Commercial and International. In the newly created role, Katrosar will be responsible for driving FAST and AVoD channels, broadcast, social and content revenue growth. Katrosar joins Fremantle from Telly […]
Following the announcement earlier this year that the ITVX streaming platform would be adding AMC collections to its service, ITV has now confirmed that AMC Reality will go live later this month. From May 30th, AMC Reality on ITVX will feature a host of reality franchises, with plenty of match making, impending nuptials, dress finding […]
On June 6th, the Royal Albert Hall in London will host an anniversary event marking D-Day 80. The show will be broadcast on ITV and ITVX on June 9th, bringing to a close the national commemorations. The programme, hosted by Davina McCall, will tell the story of D-Day and the Battle of Normandy through a […]
In a new creative partnership, ITV and UK digital bank Monzo have teamed up to help Monzo in its mission to paint the UK hot coral. Taking over key moments across the schedule, ITV gets turned hot coral in unmissable ways. Launched on May 12th in Britain’s Got Talent, the new brand ad was teased […]
During mental health awareness week, ITV announces that World Wide Fund for Nature (WWF) has won its inaugural Head First award, winning 1 million pounds worth of advertising airtime in a new initiative that shines a spotlight on mental wellbeing. The Head First award builds on ITV’s hugely successful Britain Get Talking campaign, and asked […]
The Sandbox, a decentralised gaming platform and a subsidiary of Animoca Brands, has announced its partnership with the Virtual Brand Group (VBG), a metaverse pioneer known for building immersive experiences, virtual commerce and digital fashion, and their collaborator ITV Studios, to launch The Voice Coach Battle, a Web3 gaming experience based on ITV Studios’ The […]
ITV has reported that Q1 revenue to March 31st was down 7 per cent YoY at £887 million (€1.03bn), with growth in total advertising revenue (TAR) offset by the decline in ITV Studios revenue. Streaming platform ITVX continued to perform well with 16 per cent growth in streaming hours and 14 per cent growth in […]