Advanced Television

itv

ITV hosting multi-party Election debate

ITV has announced that its General Election multi-party debate will take place on June 13th at 8.30pm. The ITV Election Debate 2024 will be broadcast on ITV1, ITVX, STV and STV Player. Leaders or senior representatives from the following parties will participate; Conservative Party, Labour Party, Liberal Democrats, SNP, Reform UK, Green Party and Plaid […]

May 31, 2024

ITV to sub-license Carabao Cup, EFL from Sky

Sky Sports and ITV have reached an agreement in principle which will allow all UK football fans to watch free-to-air coverage of select Carabao Cup and Championship fixtures. The new deal starts in January 2025, commencing with the Carabao Cup semi-finals, running until the end of the 2026/27 season and means ITV will jointly broadcast […]

May 30, 2024

ITV to host first General Election debate

ITV has announced that the first head-to-head General Election debate between Rishi Sunak, leader of the Conservative Party, and Keir Starmer, leader of the Labour Party, will take place on ITV1, ITVX and STV and STV Player on June 4th at 9pm. The hour-long debate, Sunak v Starmer: The ITV Debate, will be moderated by […]

May 29, 2024

Broadcasting bosses urge Parliament to pass Media Bill

Nine CEOs from the UK broadcasting industry have released a statement urging the government to pass Media Bill updates ahead of the General Election, which has been scheduled for July 4th – meaning Parliament will be dissolved in just a few days’ time. A joint statement says: “As leading CEOs from the UK broadcasting industry, […]

May 23, 2024

ITV uses SAS 360 Match for real-time ad delivery

ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]

May 23, 2024

Accedo brings ITVX to PlayStations

Video solutions provider, Accedo, has worked with ITV to bring its streaming service, ITVX, to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers. The ad-funded service as well as the ITVX Premium subscription tier are both available to PlayStation users. Huw Byrne Jones, Streaming […]

May 22, 2024

Fremantle makes multiple hires

Fremantle has appointed Matt Katrosar as its new Senior Vice President of Global Ad Sales and Strategy, based in Los Angeles, reporting to Jens Richter, CEO, Commercial and International. In the newly created role, Katrosar will be responsible for driving FAST and AVoD channels, broadcast, social and content revenue growth. Katrosar joins Fremantle from Telly […]

May 22, 2024

AMC Reality on ITVX from May 30

Following the announcement earlier this year that the ITVX streaming platform would be adding AMC collections to its service, ITV has now confirmed that AMC Reality will go live later this month. From May 30th, AMC Reality on ITVX will feature a host of reality franchises, with plenty of match making, impending nuptials, dress finding […]

May 20, 2024

ITV to air D-Day 80 at the Royal Albert Hall

On June 6th, the Royal Albert Hall in London will host an anniversary event marking D-Day 80. The show will be broadcast on ITV and ITVX on June 9th, bringing to a close the national commemorations. The programme, hosted by Davina McCall, will tell the story of D-Day and the Battle of Normandy through a […]

May 20, 2024

ITV turns hot coral in a new partnership with Monzo

In a new creative partnership, ITV and UK digital bank Monzo have teamed up to help Monzo in its mission to paint the UK hot coral. Taking over key moments across the schedule, ITV gets turned hot coral in unmissable ways. Launched on May 12th in Britain’s Got Talent, the new brand ad was teased […]

May 20, 2024