Following the announcement earlier this year that the ITVX streaming platform would be adding AMC collections to its service, ITV has now confirmed that AMC Reality will go live later this month. From May 30th, AMC Reality on ITVX will feature a host of reality franchises, with plenty of match making, impending nuptials, dress finding […]
On June 6th, the Royal Albert Hall in London will host an anniversary event marking D-Day 80. The show will be broadcast on ITV and ITVX on June 9th, bringing to a close the national commemorations. The programme, hosted by Davina McCall, will tell the story of D-Day and the Battle of Normandy through a […]
In a new creative partnership, ITV and UK digital bank Monzo have teamed up to help Monzo in its mission to paint the UK hot coral. Taking over key moments across the schedule, ITV gets turned hot coral in unmissable ways. Launched on May 12th in Britain’s Got Talent, the new brand ad was teased […]
During mental health awareness week, ITV announces that World Wide Fund for Nature (WWF) has won its inaugural Head First award, winning 1 million pounds worth of advertising airtime in a new initiative that shines a spotlight on mental wellbeing. The Head First award builds on ITV’s hugely successful Britain Get Talking campaign, and asked […]
The Sandbox, a decentralised gaming platform and a subsidiary of Animoca Brands, has announced its partnership with the Virtual Brand Group (VBG), a metaverse pioneer known for building immersive experiences, virtual commerce and digital fashion, and their collaborator ITV Studios, to launch The Voice Coach Battle, a Web3 gaming experience based on ITV Studios’ The […]
ITV has reported that Q1 revenue to March 31st was down 7 per cent YoY at £887 million (€1.03bn), with growth in total advertising revenue (TAR) offset by the decline in ITV Studios revenue. Streaming platform ITVX continued to perform well with 16 per cent growth in streaming hours and 14 per cent growth in […]
ViewersLogic, the consumer behaviour data company, has announced the launch of its pioneering Brand Consideration 2.0 solution, which transforms how brands measure consumer journeys and brand consideration. By leveraging single-source data and AI-powered consumer behaviour analysis, the product provides a faster, more cost-effective, and highly accurate alternative to traditional brand awareness methodologies. Until now brands […]
ITV has partnered with Mecca Bingo to create an exclusive series of seven Loose Women themed digital scratchcard games. The new scratchcards, the first of which – Loose Change – has just launched, have been developed for Mecca by leading digital scratchcard and slot supplier G Games. The cards will feature on the homepage of Mecca Bingo and […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed the launch of its new streaming service Freely. Backed by PSBs BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in stores and online. Its backers suggest […]
ITV has launched ITV Insiders, a content ambassador programme that seeks to put ITV’s brand and programming at the heart of social conversations. The ITV Insiders initiative brings together over 100 of the UK’s forward thinking and culturally relevant content creators, encompassing a cross section of consumer interests, demographics and geographical regions. Rooted in the […]