ITV’s research titled Hey Hunni: the ultimate guide to Hun Culture has explored the phenomenon of Hun Culture using semiotic, qualitative and comms planning techniques and identifies the audience opportunities for brands. Hun Culture is a form of entertainment that centres around the persona of ‘hun’, a frivolous, camp and deeply relatable personality that is […]
Adverts by new-to-TV businesses are getting better and more effective, according to research from System1 and ITV. Break Through, a report into how ‘new-to-TV’ businesses can most effectively take advantage of TV advertising, analysed 500 adverts from 169 businesses that had advertised on ITV. All the ads aired between 2020 and 2024, and none of […]
ITV Studios has announced a flurry of new sales across the US, Latin America and Canada, including the provocative drama Fifteen-Love. In the US and Canada, World Productions’ Fifteen-Love, starring Aiden Turner and Ella Lily Hyland, has sold to and is currently streaming on AMC Networks’ Sundance Now. In addition, SRC in French Canada has […]
ITV will continue to televise major snooker and darts events following the signing of a one-year extension with Matchroom. The deal will see World Snooker Tour’s British Open, Champion of Champions, Players Championship and Tour Championship continue to receive free-to-air coverage across ITV and ITVX. The extension also includes a host of Professional Darts Corporation […]
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) to consider TV advertising. An AI-created advert by Swansea based travel company Travel House (pictured), which has branches across South Wales, will launch on September […]
Ade Rawcliffe has been named ITV Chief People Officer effective from January 2025. Rawcliffe is currently the company’s Group Director of Diversity and Inclusion and has sat on the Management Board since 2020. Current Chief People Officer David Osborn is to leave ITV in spring 2025 and will work with Rawcliffe to hand over responsibilities […]
ITV has completed its upgrade to all-HD on satellite for ITV1, bringing enhanced picture quality to all satellite viewers. From October 2024, households with an SD-only satellite set-top box will need to upgrade to a HD satellite receiver to continue to watch ITV1. ITV1 and ITV2 nationally will no longer be available in SD on […]
ITV has acquired three series from Sony Pictures Television to stream on ITVX – British legal thriller The Killing Kind starring Colin Morgan and Emma Appleton; 1960s-set period drama Pan Am set at the dawn of the jet age and starring Christina Ricci, Margot Robbie and Michael Mosely; and animated comedy Universal Basic Guys from Adam and […]
ITV has launched its new consumer-facing affiliate marketing brand, ITV Kerching – a browser extension which aims to simplify the process of finding discount codes across hundreds of online retailers. Available from the ITVX website and mobile app, ITV Kerching uses tech company Kindred’s technology to search for discount codes from retailers to help consumers […]
UK broadcast regulator Ofcom has published the renewed broadcast licences for Channel 3 (ITV/STV) and Channel 5, securing public service broadcasting on these channels for a further ten years. Ofcom describes ITV, STV and Channel 5 as an important part of the PSB system, alongside the BBC, Channel 4 and S4C. “Each of the public […]