Advanced Television

itv

Record broadcasters for 2024 Qatar Prix de l’Arc de Triomphe

A record 37 broadcasters will showcase the Qatar Prix de l’Arc de Triomphe on October 6th live from ParisLongchamp Racecourse, seeing the global audience treble over a three-year period. HBA Media, France Galop’s global horse racing distribution partner, has secured a record number of international broadcasters for the 103rd running of the famous fixture through […]

October 2, 2024

ITV Studios hires A+E Networks’ Buchanan

ITV Studios has appointed Katie Buchanan as EVP Americas, Global Partnerships. She joins from A+E Networks, having also held a variety of Programming Strategy and Acquisitions roles at NBCUniversal and Viacom, she will report to EVP Global Sales & Commercial Strategy, Tom Clark in London. Buchanan will be responsible for driving revenue growth and maximising […]

October 2, 2024

Premiership Rugby extends ITV FTA deal

Premiership Rugby and ITV have agreed a two-year extension to the rights deal which sees seven Gallagher Premiership Rugby matches, including the Final, broadcast free-to-air. The new deal also sees a rebranded highlights show – Gallagher Premiership Unleashed – air on Wednesday nights to round-up all the thrills of the 2024/25 Gallagher Premiership Rugby season. […]

October 1, 2024

ITVX adds Home of the Huns rail

ITV’s research titled Hey Hunni: the ultimate guide to Hun Culture has explored the phenomenon of Hun Culture using semiotic, qualitative and comms planning techniques and identifies the audience opportunities for brands. Hun Culture is a form of entertainment that centres around the persona of ‘hun’, a frivolous, camp and deeply relatable personality that is […]

September 27, 2024

Research reveals key to new-to-TV ad success

Adverts by new-to-TV businesses are getting better and more effective, according to research from System1 and ITV. Break Through, a report into how ‘new-to-TV’ businesses can most effectively take advantage of TV advertising, analysed 500 adverts from 169 businesses that had advertised on ITV. All the ads aired between 2020 and 2024, and none of […]

September 26, 2024

ITV Studios seals multiple deals across Americas

ITV Studios has announced a flurry of new sales across the US, Latin America and Canada, including the provocative drama Fifteen-Love. In the US and Canada, World Productions’ Fifteen-Love, starring Aiden Turner and Ella Lily Hyland, has sold to and is currently streaming on AMC Networks’ Sundance Now. In addition, SRC in French Canada has […]

September 25, 2024

ITV extends Matchroom deal

ITV will continue to televise major snooker and darts events following the signing of a one-year extension with Matchroom. The deal will see World Snooker Tour’s British Open, Champion of Champions, Players Championship and Tour Championship continue to receive free-to-air coverage across ITV and ITVX. The extension also includes a host of Professional Darts Corporation […]

September 24, 2024

ITV launches GenAI ad production for SMEs

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) to consider TV advertising. An AI-created advert by Swansea based travel company Travel House (pictured), which has branches across South Wales, will launch on September […]

September 20, 2024

Rawcliffe named ITV Chief People Officer

Ade Rawcliffe has been named ITV Chief People Officer effective from January 2025. Rawcliffe is currently the company’s Group Director of Diversity and Inclusion and has sat on the Management Board since 2020. Current Chief People Officer David Osborn is to leave ITV in spring 2025 and will work with Rawcliffe to hand over responsibilities […]

September 17, 2024

ITV ending SD services on satellite

ITV has completed its upgrade to all-HD on satellite for ITV1, bringing enhanced picture quality to all satellite viewers. From October 2024, households with an SD-only satellite set-top box will need to upgrade to a HD satellite receiver to continue to watch ITV1. ITV1 and ITV2 nationally will no longer be available in SD on […]

September 16, 2024