Advanced Television

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Sharma appointed editor of This Morning

Vivek Sharma has been appointed as the new Editor of ITV’s This Morning. Sharma has been in the role of Associate Editor on This Morning for the last 15 months and will start in his new position, taking over from the programme’s outgoing Editor, Martin Frizell, on March 3rd. Sharma ’s TV career to date spans […]

February 19, 2025

ITV: Peak 6m watch Six Nations England vs France

ITV1’s coverage of the SIx Nations rugby match between England and France on February 8th was watched by a peak of 6 million across all devices, giving ITV1 its biggest peak audience of the year so far and helping secure ITV’s most watched weekend since Euro 2024. The England vs France coverage averaged 4.3 million […]

February 10, 2025

LIV Golf signs ITV deal

LIV Golf is coming back to free-to-air television in the UK after agreeing a broadcast partnership with ITV for the 2025 season. Starting with round two of the season-opening LIV Golf Riyadh presented by Ma’aden, golf fans in the UK will have access to 41 rounds of live golf coverage across 14 tournaments throughout the season on […]

February 7, 2025

Lion Forge bringing Iyanu to ITVX

Lion Forge Entertainment has closed a deal with ITVX to stream the fantasy superhero animated series Iyanu, based on Nigerian mythology. ITVX has acquired exclusive VoD (including AVoD) rights for the UK and non-exclusive rights for the Republic of Ireland. US viewers can already watch the series this spring on Cartoon Network and Max, while […]

February 6, 2025

Eagle Eye Drama hires Giammetta as Director of Drama

Eagle Eye Drama, part of ITV Studios, and one of the UK’s fastest growing drama producers has today announced the appointment of award-winning drama writer and director, Carolina Giammetta in a newly created role as Director of Drama. Giammetta is currently completing production on upcoming series Bookish which she directed, created by and starring Mark Gatiss, which will air later this year on UKTV’s channel U […]

February 5, 2025

ITV: Peak 5.2m watch Ireland vs England in 6 Nations

ITV1’s coverage of Ireland vs England in the Guinness Men’s 6 Nations Championship on February 1st was watched by a peak of 5.2 million across all devices, giving ITV1 its biggest overnight TV peak audience of the year so far. The match averaged 3.6 million viewers across all devices, with the match itself averaging 4.4 […]

February 4, 2025

ITV announces new soaps schedule for 2026

ITV has announced that, from January 2026,  its flagship soaps Coronation Street and Emmerdale will move to a new scheduling pattern on ITV1, introducing a soaps ‘power hour’ from Monday-Friday, with 30 minute Emmerdale episodes at 8pm, and 30 minute Coronation Street episodes at 8.30pm. Episodes will continue to drop at 7am on ITVX, before […]

February 4, 2025

ITV extends Cheltenham Festival coverage in 2025

The Cheltenham Festival is the most important meeting of the year in horse racing in the UK. The four-day event at Cheltenham Racecourse features the championship races in each division of Jumps racing. ITV will once again cover the Cheltenham Festival on terrestrial television, and this year, racing fans will benefit from 24 of the […]

February 4, 2025

UKTV acquires Side Hustlers from ITV Studios

UKTV has acquired the UK premiere of Side Hustlers, the US business reality series produced by Reese Witherspoon’s production company Hello Sunshine, part of Candle Media, for its free-to-air entertainment channel U&W and streaming service U. UKTV and BBC Studios’ Global Acquisitions Manager, Roxana Rehman, secured the deal, overseen by Melanie Rumani, Global Head of […]

February 3, 2025

ITV, Guinness extend live descriptive audio commentary for Six Nations

ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of four matches during the Guinness Men’s Six Nations, making the tournament more accessible and inclusive for blind and partially sighted fans. The service will be available during ITV’s coverage of Ireland v England on February 1st, England v France on […]

January 31, 2025