Barb, the audience measurement and television ratings organisation, has issued an invitation to tender (ITT) for its Establishment Survey. Barb’s Establishment Survey is an ongoing survey of UK households, with three core objectives: To provide population estimates for access to and ownership of TV viewing equipment for universe estimation To set profile targets for Barb […]

A Fapav/Ipsos study reveals that, despite anti-piracy laws, Italians are still heavily involved in illegally accessing content such as movies, TV series and sporting events. This has resulted in a €2.2 billion loss for the entertainment industry in 2024 and an estimated loss of €904 million in GDP, putting over 12,000 jobs at risk. While […]

Connect Europe, the association representing the leading connectivity providers in Europe, and market research  firm IPSOS, have released Europe’s Digital Pulse: connectivity trends and consumer insights, a new consumer survey examining the digital habits and expectations of consumers across 30 European countries. The main finding of the survey is that an overwhelming majority of Europeans […]

Barb and PAMCo have announced a jointly run beta-stage trial of shared data collection in October, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a sample of participants in the […]

Sky Media, the sales arm of Sky, has achieved what it says is a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM. This is a key enhancement to the industry standard for online measurement, which previously only […]

Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract. Barb’s Establishment Survey is a continuous survey of around 1,000 UK households every week, making it one of the largest face-to-face research surveys in the UK. It collects data on the characteristics of UK households to ensure that the Barb […]

BARB has awarded its panel expansion recruitment contract to Ipsos.  Ipsos will be responsible for recruiting additional homes to BARB’s nationally-representative panel of UK households, in order to grow it from 5,150 homes to 7,000 homes. The panel expansion recruitment contract begins immediately, with Ipsos expected to have recruited enough homes to grow the panel […]

As major platforms like Netflix and Disney+ roll out cheaper subscription tiers and crack down on password sharing, a NPR/Ipsos poll reveals that consumers are focused on three important criteria when they make decisions about TV streaming services: cost, content and ease of use. In a survey of 765 US adults who use streaming services […]

CNBC has announced that, in the latest Ipsos Affluent Europe 2022 survey, it has affirmed its position as the number one business news provider in Europe on a multiplatform basis, driven by a 12 per cent growth at a brand level. The Ipsos Affluent Europe 2022 survey covers the top 20 per cent of households […]

More than half (56 per cent) of adults with a connected TV (CTV)  surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung […]