Veritone, a specialist in building human-centred enterprise AI solutions, and Engage Digital Partners, the digital sports marketing agency, have announced a multi-year agreement with World Horse Racing to use Veritone’s Digital Media Hub (DMH) as its exclusive AI-powered, intelligent asset management platform. In partnership, Veritone and Engage Digital Partners will utilise DMH to automate the […]
When we are talking about the elite world of horse racing, only one race comes to mind – the Kentucky Derby. Even a few days after the event we are still under the impression of the impressive race that drew thousands of spectators to witness the two-minute action. Since the Kentucky Derby is a race […]
The International Equestrian Federation (FEI) has agreed a new multi-year partnership with Warner Bros Discovery (WBD) that will see major events on the international equestrian circuit screened in 75 markets across Europe and Asia. These include the entire Longines FEI League of Nations season until at least 2027; the Longines FEI Jumping World Cup Western […]
The Kentucky Derby presented by Woodford Reserve, takes place on May 4th where the most promising three-year-old thoroughbreds come together to compete for a $5 million purse. Celebrating its 150th anniversary at Churchill Downs Racetrack, this monumental occasion, which marks the first leg of the US Triple Crown, has secured global recognition with more broadcasters […]
BBC Studio’s coverage of the 2024 Eurovision Song Contest, as well as some of the biggest events in the horse racing calendar, are coming to global cruise liners via the BBC’s maritime channel, BBC HD. The Eurovision Song Contest Grand Final will broadcast live on close to 180 global cruise ships including Carnival, Celebrity, Cunard, […]
Horse racing is a sport that some would argue is in decline, as it has struggled to attract new fans into the sport. Others would suggest otherwise, citing that the sport continues to flourish, with millions tuning in each year to big events such as the Cheltenham Festival, Derby and Grand National. One thing is […]
The $30.5million Dubai World Cup horseracing fixture at Meydan Racecourse on March 30th will be seen in around 150 countries in all corners of the globe. There are 33 individual Group / Grade 1 winners entered across the eight thoroughbred races, headlined by the $12 million Dubai World Cup, sponsored by Emirates Airline. Dubai Racing […]
HBA Media announced a partnership with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy) – the first international horse racing fantasy game. As the established leader in the international distribution of horse racing media rights, HBA Media works with broadcasters worldwide representing renowned races including Royal Ascot, the Saudi Cup, the Breeders’ Cup, Hong […]
Horse racing is one of the UK’s most popular betting markets and welcomes hundreds of thousands of spectators to race tracks around the country every year. Betting specialist Peter Addison explains that as well as regular UK meetings that punters can place wagers on with horse racing bookmakers, there are also prestigious meetings held around […]
The Saudi Cup 2024 – the world’s most valuable horse race – will be shown live by over 30 broadcasters with a reach that targets all corners of the globe for the $20 million contest. Now entering its fifth year, the Group 1 Saudi Cup is established as one of horse racing’s premium international events. […]