Advanced Television

HBO Max

Study: Streaming becoming default viewing source

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. This year’s study uncovers a number of surprising shifts in viewers’ first stop for TV. Highlights from the study: 1) More than half of all TV viewers say their TV […]

September 16, 2021

HBO Max debuts in Europe on Oct 26

HBO Max, WarnerMedia’s direct-to-consumer streaming platform, will launch in Europe on October 26th with Sweden, Denmark, Norway, Finland, Spain and Andorra being the first six European countries where the service will be made available. Then, in 2022, HBO Max will become available in the following 14 additional territories as part of its phased global roll-out: […]

September 8, 2021

Forecast: LatAm 131m SVoD subs by 2026

Despite several poor economies, Latin America will have 131 million SVoD subscriptions by 2026; up from 76 million at end-2021, according to the Latin America SVOD Forecasts report from analyst firm Digital TV Research. Brazil will remain the market leader, with 49 million subscriptions by 2026. Mexico will bring in another 32 million. “Five US-based […]

September 6, 2021

WarnerMedia virtual party for Cartoonito Preschool launch

WarnerMedia Kids & Family is inviting all pre-schoolers, parents, caregivers and educators across the US to join in a free virtual birthday party for Cartoonito, a new preschool block launching on HBO Max and Cartoon Network. The one-hour interactive event coined as ‘Nito’s Birthday Party’, will take place at Cartoonitoparty.com on September 13th at 10:00 […]

September 6, 2021

Forecast: US SVoD subs 450m by 2026

Gross SVoD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports] in the US will climb by 33 per cent from 338 million at end-2021 to 450 million in 2026, according to the North America SVOD Forecasts report from analyst firm Digital TV Research. About 87 per cent of […]

September 2, 2021

HBO Max app on VIZIO SmartCast

Connected entertainment specialist VIZIO and WarnerMedia have confirmed that the HBO Max app is now available on VIZIO SmartCast, giving millions of SmartCast viewers in the US access to the HBO Max app directly on their VIZIO SmartCast TVs with just a few clicks or a simple voice command. VIZIO SmartCast audiences who subscribe to […]

September 2, 2021

HBO Max starts European rollout this autumn

WarnerMedia has confirmed that is will launch its HBO Max streaming service in the Nordics and Spain this autumn, followed by Central and Eastern Europe and Portugal in 2022. The anouncement was made by Priya Dogra, president at WarnerMedia EMEA and Asia (excluding China) and Christina Sulebakk, general manager at HBO Max EMEA at a […]

September 1, 2021

HBO: 45-day Asia SVoD window for Warner titles

New blockbuster movies from Warner Bros such as The Suicide Squad will soon be available to stream on HBO GO as early as 45 days after their in-market theatrical premiere in Southeast Asia, Taiwan and Hong Kong. The first movies out of the blocks are The Conjuring: The Devil Made Me Do It – available […]

September 1, 2021

Analysis: SVoDs take churn revenue hit

Findings from Wurl Analytics, the research division of streaming TV specialist Wurl, suggest that lost US revenue for four of the top SVoD platforms as a result of churn totalled $80.2 million (€68.1m) in the month of April 2021 alone. In its first report, Churn Analysis Report 2021, Wurl Analytics uncovers the far-reaching financial impact […]

August 31, 2021

HBO Max, YouTube launch on Spectrum TV platform

Spectrum has announced the launch of HBO Max and YouTube within Spectrum Guide on eligible devices across its service area in the US, providing customers access to the streaming services directly from the Spectrum TV platform. “As the video landscape continues to change, we are evolving our products and making it easier for our customers […]

August 31, 2021