Sports streaming service DAZN has acquired ata Football, the women’s football content platform which is backed by the Miami-based sports investment firm 777 Partners. Founded by Hannah Brown and Esmeralda Negron in 2020, ata Football has partnerships with a number of broadcasters and rights owners and allows viewers to watch matches from the Italian women’s […]
Research from Ampere Analysis highlights the growing popularity of football in America, with nearly 20 per cent of US sports fans now claiming it is their favourite sport. Today, football (or ‘soccer’ in the US) is the fourth most popular American sport, a figure that has grown rapidly from the last quarter of 2021. The […]
Free streaming television service Pluto TV and sports streaming service DAZN are teaming up to bring sport content to Pluto TV, with the launch of five DAZN channels in total across multiple territories. Through the partnership, coverage of the best Football, Darts and Fight events are coming to the platform in Germany and Austria, including […]
Telefónica has acquired Spanish TV rights to UEFA Champions League, Europa League, Conference League and Youth League football until 2027 for €960 million (€320 million per season). Telefónica revealed the deal to the Spanish Stock market CNMV. A contract with UEFA is to be signed shortly. With these rights, Telefónica will be able to offer […]
Pixellot, a provider of AI-automated sports video and analytics solutions, has announced its collaboration with Our Game, an award-winning company dedicated to helping football players and clubs better monitor and manage injuries. This partnership aims to drive change by providing video-based injury management services for leagues and clubs that previously lacked the budget and infrastructure […]
The SPFL today has signed multi-year extensions to its broadcast agreements with the BBC and Infront, its international TV rights agency. The new deals follow extensive tender processes, which attracted multiple bids for the SPFL’s rights. The BBC Scotland agreement, which was due to expire in summer 2025, has been extended to summer 2029, in […]
Supponor, a specialist in the virtual advertising industry, has announced that it exceeded its targets to double the deployment of its award-winning AI-based virtual advertising platform Supponor AIR, growing beyond the 1,000+ events delivered in the 2021-22 season. The technology was implemented in close to 3,000 live sports events across every continent, encompassing a wide variety […]
Game4Ukraine, the brainchild of Ukrainian President Volodymyr Zelenskyy and Ukrainian footballing royalty Andriy Shevchenko and Oleksandr Zinchenko, will be kicking off exclusively on Sky Max, in the UK and Ireland on August 5th. The 11-a-side legends match will also be free-to-stream for everyone based in Ukraine. Game4Ukraine will see Team Blue coached by Chelsea manager […]
Manchester United has launched its first official profile on Snapchat, with a mission to further inspire and entertain fans around the world. The profile @manutd is now live ahead of the men’s first team pre-season tour across Europe and the US – giving fans new ways to follow and experience the club ahead of and […]
European broadcasters have signed up to a draft roadmap for the use of 5G technology during major events taking place in 2024. Germany’s public broadcasters SWR and Bayerischer Rundfunk BR, plus France Télévisions, Italy’s RAI, NPO of the Netherlands, RTÉ in Ireland and ORF/ORS in Austria have signed an MoU to introduce new 5G broadcasting […]