Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers. The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]
The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
Sky has announced that new customers will be able to get Sky, HBO Max, Disney+, Hayu and Netflix together as part of Sky Ultimate TV from £24 a month – rolling out this March. Existing customers will get access as part of their Sky TV subscription, with over £20 worth of streaming apps included each […]
Disney+ has announced that the Paradise Official Podcast hosted by series star Ryan Michelle Bathé, will premiere with a season 1 recap episode on February 16th on Disney+ in the UK. New podcast episodes drop weekly timed to each new show episode release. The nine-episode podcast will debut on Disney+ internationally, with audio episodes on […]
Fremantle has announced that Andrew Llinares will step down from his position as Director of Global Entertainment this spring. Since taking on the London-based role in January 2023, reporting directly to Jennifer Mullin, Fremantle’s Group CEO, Llinares has played a central role in leading and shaping Fremantle’s global entertainment portfolio and its format development. In […]
Offbeet Media Group, a next-generation media and entertainment company, has announced the appointment of Abhijeet Rathor as Chief Business Officer. In his new role, Abhijeet will lead the overall business charter for Offbeet Media Group, driving monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the company’s portfolio of businesses. Offbeet […]
Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to at least one SVoD service in Q4 2025. This is slightly up from 20.5 million UK homes in Q3 2025. The service-level subscriptions data are as follows: Netflix: 18 million UK […]
The new chapter in the legendary Predator franchise charges into homes everywhere February 12th, when Predator: Badlands arrives on Disney+. Predator: Badlands deepens Yautja lore by introducing new characters Dek (played by Dimitrius Schuster-Koloamatangi) and Thia (Elle Fanning), following them on an underdog hero’s journey shaped by an unlikely alliance. Blending themes of survival and self-discovery […]
Disney+ has confirmed the award-winning hit series, Rivals, will return for its second season this May with even more drama, wit and desire. The second season continues the adaptation of the late Dame Jilly Cooper’s beloved novel of the same name, introducing the glamorous world of polo and surprising new twists, alongside heightened boardroom drama […]
The Walt Disney Company Board of Directors has announced that, in a unanimous vote held on February 2nd, it elected Disney Experiences Chairman Josh D’Amaro to become Chief Executive Officer of The Walt Disney Company, effective at the upcoming Annual Meeting on March 18th, when he will succeed longtime Disney CEO Bob Iger. The Board […]