Advanced Television

directv

TelevisaUnivision expands DirecTV distribution deal

TelevisaUnivision and DirecTV have announced a multi-year agreement for expanded distribution of TelevisaUnivision’s properties in the US. Under the agreement, DirecTV satellite, satellite-free streaming, and U-verse customers can continue to watch Spanish-language content in the country from all of TelevisaUnivision’s broadcast and cable networks, including Univision, UniMás, TUDN and Galavisión, as well as from its […]

March 6, 2025

Joe Hand Promotions, AEW announce multi-year agreement

Joe Hand Promotions, a global player in live sports viewing for the commercial market, which includes bars, restaurants, and casinos, and All Elite Wrestling (AEW), have announced a multi-year agreement for Joe Hand Promotions to exclusively distribute AEW’s Pay-Per-View (PPV) events in the United States, Canada, and Puerto Rico.  This extension builds upon the long-term […]

March 3, 2025

DirecTV launches new Genre Packs

DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January and MyFree DirecTV in November 2024. Genre Packs and MyFree DirecV are available now through the directvstream website and will be available through device partners and the DirecTV website in […]

February 27, 2025

Blue Ant FAST channels on MyFree DirecTV

International production studio, rights business and channel operator, Blue Ant Media, has announced at NATPE Global that three of its free, ad-supported streaming TV (FAST) channels are now available on MyFree DirecTV. DirecTV’s US-based audience now has access to three of Blue Ant Media’s curated media brands, including: wildlife and nature programming on Love Nature, […]

February 5, 2025

Texas Rangers Sports Network on DirecTV

Major League Baseball’s 2023 World Series champion Texas Rangers and DirecTV have announced a multiyear distribution agreement to provide Texas Rangers’ pre-game, post-game, and live game telecasts for the perennial American League West contender across a five-state footprint, including all of Texas, Oklahoma, Arkansas, Louisiana, and eastern New Mexico, in time for Opening Day on […]

January 28, 2025

Nexxen fuels growth with live sports offerings and key partnerships

Nexxen, the advertising technology platform with deep expertise in data and advanced TV, has announced advancements to its live sports offerings as well as new, key partnerships with publishers in this high-demand space. With Nexxen’s live sports packages – which span linear and streaming – advertisers and buyers can seamlessly reach highly engaged audiences across […]

January 28, 2025

DirecTV takes majority ownership in Invidi

DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for programmers and distributors by allowing marketers to target specific audiences on television without wasting ad impressions.  “DirecTV has been a trailblazer in addressable TV for nearly 15 years. Our longstanding […]

January 15, 2025

DirecTV launches MySports package

DirecTV is launching MySports in the US – a tailored package of channels for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 metro areas, including:New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, and others. The availability of MySports will expand into […]

January 15, 2025

DirecTV questions dismissal of Fubo’s claims against Venu

DirecTV, along with EchoStar, have raised concerns about the recently announced dismissal of Fubo’s claims against Venu and its shareholders and the lifting of the preliminary injunction that blocked the launch of Venu pending a full review of the claims against it. The Court issued its preliminary injunction after concluding that Venu and its shareholders […]

January 9, 2025

DIRECTV Advertising adds satellite to inventory

DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming. “In today’s rapidly evolving media landscape, […]

January 8, 2025