Fitch Ratings has examined the long-term debt for pay-TV broadcaster DirecTV. The downgrade is modest (at BB from BB+) but the result could make further borrowing slightly more costly. DirecTV is owned by AT&T and TPG (the former Texas Pacific Group). Fitch says: “The downgrade reflects secular pressures resulting in increased uncertainty around industry valuations. […]
DirecTV Advertising has launched DirecTV Elect, a digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences in the US. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to […]
DirecTV For Business has reached an agreement with Paramount+ to bring European football to commercial establishments with CBS Sports’ UEFA Champions League. Beginning immediately, all CBS Sports’ UEFA Champions League matches on Paramount+ will now be available through DirecTV For Business and its network of more than 300,000 bars, restaurants, and other commercial establishments across […]
DirecTV has announced the addition of Hallmark and AMC Networks to the DirecTV MyEntertainment Genre Pack and MyCinema Mini-Pack Add-On, bringing movies, dramas, and seasonal favourites together at no additional cost to subscribers in the US. Effective immediately, Hallmark Channel joins the MyEntertainment Genre Pack, in unison with Hallmark Channel’s Countdown to Christmas event, which […]
Glance, the consumer AI company, and DirecTV have announced an agreement to bring Glance AI to DirecTV streaming customers in the US on DirecTV Gemini devices in early 2026. The latest complement to DirecTV’s personalised consumer experience, Glance AI offers interactive AI-powered content and commerce screensavers providing access to new entertainment, shopping, and creative experiences. […]
The Trade Desk, in collaboration with DirecTV, has announced plans to develop a custom version of Ventura TV OS that integrates DirecTV’s streaming user interface. This version of Ventura is designed for easy deployment by any third-party TV manufacturer, retailer or hospitality partner seeking an OS solution. Ventura is a smart TV operating system (OS) […]
DirecTV has announced the availability of the DirecTV app on VIZIO Smart TVs. Available immediately, customers across the US can access the DirecTV app directly on their VIZIO Smart TVs. The DirecTV app allows users to dive into live sports and news and explore a library of over 100,000 on-demand shows and movies. Plus, the […]
Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]
Financial discussions about a potential merger between the two declining DTH operators over North America could be on again. Indeed, those discussions have gone on for years and despite changes in ownership of DirecTV and enthusiasm from Charlie Ergen, founder of EchoStar/Dish Network, have come to nothing. But comments last week within Investor’s Business Daily […]
Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, DISH Media and Fubo. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP. Pause Ads offer contextually relevant and seamlessly integrated opportunities […]