Advanced Television

directv

The Trade Desk, DirecTV partner on custom Ventura TV OS

The Trade Desk, in collaboration with DirecTV, has announced plans to develop a custom version of Ventura TV OS that integrates DirecTV’s streaming user interface. This version of Ventura is designed for easy deployment by any third-party TV manufacturer, retailer or hospitality partner seeking an OS solution. Ventura is a smart TV operating system (OS) […]

October 2, 2025

DirecTV app on Vizio Smart TVs in US

DirecTV has announced the availability of the DirecTV app on VIZIO Smart TVs. Available immediately, customers across the US can access the DirecTV app directly on their VIZIO Smart TVs. The DirecTV app allows users to dive into live sports and news and explore a library of over 100,000 on-demand shows and movies. Plus, the […]

September 22, 2025

DirecTV’s MySports adds hundreds of local stations

Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]

September 5, 2025

Dish/DirecTV merger back on?

Financial discussions about a potential merger between the two declining DTH operators over North America could be on again. Indeed, those discussions have gone on for years and despite changes in ownership of DirecTV and enthusiasm from Charlie Ergen, founder of EchoStar/Dish Network, have come to nothing. But comments last week within Investor’s Business Daily […]

September 1, 2025By Chris Forrester

Magnite rolls out Pause Ads in US

Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, DISH Media and Fubo. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP. Pause Ads offer contextually relevant and seamlessly integrated opportunities […]

August 27, 2025

ATA: “Adopting ATSC 3.0 is too expensive”

The influential American Television Alliance (ATA) which normally focuses its advocacy efforts on maintaining subscriber choice and arguing against channel black-outs over carriage fee disputes, has told the FCC that the transition from today’s US broadcast standard to the ‘next generation’ ATSC 3.0 would be much too expensive for at least one of its members: […]

August 18, 2025By Chris Forrester

DirecTV, Learfield sign multi-year deal

DirecTV, the US broadcaster, has announced a multi-year, strategic and year-round collaboration with six US university athletic departments ahead of the 2025 college football season. This agreement includes some of the most iconic schools in all of college sports — Duke University, The Ohio State University, University of North Carolina at Chapel Hill, University of […]

August 15, 2025

NBC News, WBD, Fox FAST channels joining MyFree DirecTV

DirecTV’s free programming service, MyFree DirecTV, is adding several more FAST linear content offerings from NBCUniversal, Fox Corp and Warner Bros Discovery (WBD) – offering more choice without any additional costs. First up is NBC News-produced, all-access Dateline 24/7, NBC News NOW, and TODAY All Day. These three channels will join the MyFree DirecTV lineup […]

August 14, 2025

CuriosityStream added to DirecTV

Documentary channel CuriosityStream has struck a deal with DirecTV. Would-be subscribers have a couple of options to view the non-fiction channel founded by John Hendricks in 2015 (who was the founder of the Discovery Channel). Existing DirecTV subscribers can sign up to CuriosityStream by paying $5 a month extra. There is also Curiosity NOW which […]

August 12, 2025By Chris Forrester

ESPN Unlimited for DirecTV customers

DirecTV has announced that its streaming, satellite and U-verse customers will gain access to ESPN Unlimited at no additional cost. All DirecTV streaming and MySports customers in the US will receive access to ESPN Unlimited following its launch, with satellite and U-verse customers gaining access this autumn. DirecTV streaming customers with a Gemini device who […]

August 1, 2025