John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]

Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum impact, through a new partnership between AdGreetz, the ad-tech/martech personalisation platform, and creative data provider DAIVID.  The collaboration utilises AdGreetz’s video generator, BizGreetz AI, which empowers SMBs to produce ads in minutes (in 31 languages with AI-activated voice […]