At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, […]
JioCinema has announced a partnership with Celebrity Cricket League (CCL) that will se the India streaming platform exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will stream from February 23rd, exclusively on JioCinema. Launched in 2011, […]
Zee Entertainment Enterprises (ZEEL), clearly suffering as a result of its collapsed merger with Sony’s Indian broadcasting interests, is pulling out of its contract with Disney India for a massive sub-licensing $1.4 billion (€1.29bn) agreement to cover key International Cricket Council (ICC) matches for the 2024-2027 seasons. ZEEL is already extremely late in paying an […]
The pitch is ready for one of the biggest T20 cricketing events with the second edition of DP World International League T20 (ILT20) in UAE, streaming now on ZEE5 Global. Slated to be played at three iconic UAE venues – Abu Dhabi, Dubai and Sharjah – the 34-match-long tournament will stream live exclusively on OTT […]
Warner Bros Discovery (WBD), the BCCI and Pitch International have signed a deal for a package of rights that will see TNT Sports showcase international cricket hosted in India on its linear and digital platforms in the UK for the next five years.England’s five-Test tour of India, starting on January 25th, will now be broadcast […]
TNT Sports will broadcast exclusive coverage of the England Women’s cricket tour of India live from Mumbai. Fans cans tune into the action as the Indian side host an England team captained by Heather Knight in three T20Is at the Wankhede Stadium, followed by a four-day Test at DY Patil Stadium. England Women last toured […]
With the goal of fostering inclusivity, StarHub organised live screenings of the ICC World Cup Finals 2023 between India and Australia on Novmber 19th at two recreational centres for migrant workers. In collaboration with Assurance Care Engagement (ACE) Group, the live screenings at Cochrane and Terusan Recreation Centres saw close to 3,000 migrant workers attend. […]
Sky Sports and streaming service NOW will show the ICC Men’s Cricket World Cup knock-out stages with dedicated Hindi commentary – a first in broadcasting from a mainstream player like Sky. The commentary will be available for the semi-finals between India vs New Zealand (November 15th) and South Africa vs Australia (November 16th) as well […]
BBC Sport has announced an audio deal with Cricket Australia for live cricket coverage across BBC Radio 5 Sports Extra, 5 Live and BBC Sounds including commentary on the Men’s and Women’s Ashes. It extends the long term relationship and the deal means the BBC will bring audiences live ball by ball commentary on the […]
Banijay Asia, the Indian content powerhouse, has announced its foray into Live Entertainment & Special Events, with an unforgettable pre-match entertainment ceremony at the historic India-Pakistan cricket match. Produced and executed by Banijay Asia, and orchestrated by BCCI, the star-studded event, titled “A Musical Odyssey,” took place at the iconic Narendra Modi Stadium in Ahmedabad, […]