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Cint

Study: In-game ads drive action, but measurement standards lag

Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]

October 9, 2025

Cint, Affinity Solutions partnership

Cint, a specialist in research and measurement technology, and Affinity Solutions, the consumer purchase insights company, has announced a strategic partnership that redefines outcomes-based measurement by connecting survey data to actual consumer purchase behaviour. The partnership combines Cint’s extensive global audience network with Affinity Solutions’ real-time transaction data from over 150 million credit and debit […]

October 7, 2025