Research: Netflix’s Xmas NFL drove biggest sign-up spike of 2025
Netflix’s 2025 Christmas NFL GameDay delivered the platform’s largest US sign-up peak of the year, according to analysis from Ampere Analysis. The live NFL broadcast, paired with the release of Stranger Things Season 5: Vol. 2, drove 430,000 new US subscribers, making it Netflix’s third-largest acquisition surge since 2018 – behind the Jake Paul vs […]
January 20, 2026

