Xandr has announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks and Crown Media Family Networks are now participating in automated audience-based selling. Major brands, including AT&T, are in planning, buying, and execution stages for multiple campaigns in which […]
Leichtman Research Group (LRG) found that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 120,000 net video subscribers in Q3 2020, compared to a pro forma net loss of about 945,000 in Q2 2019. The top pay-TV providers now account for about 82.6 million […]
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]
The top 10 service providers in the US that provide figures collectively lost 862,800 television subscribers in the third quarter of 2020, according to the informitv Multiscreen Index. Eight of the top 10 services in the US lost
AT&T is still considering selling off a “significant minority stake in DirecTV”. According to a report by business news channel CNBC, various Venture Capitalist funds, including Apollo Management, are planning to make bids. However, the bad news for AT&T is that the cash under consideration would value DirecTV at less than $15 billion. That’s a […]
AT&T reported a drop in Q3 revenues and profit, due mainly to the impact of the pandemic on its entertainment business. Quarterly revenues fell to $42.3 billion from $44.6 billion in the year-ago quarter. WarnerMedia was down 10 per cent affected by the pandemic measures, while mobile service revenues (-0.3 per cent) suffered from lower […]
Veteran television executive Peter Roth will leave his job as chairman of Warner Bros Television Group early in 2021, the AT&T Inc-owned studio has confirmed. Roth, who has worked at Warner Bros for 22 years, oversaw development of several hit shows including The West Wing, The Big Bang Theory, Two and a Half Men, The […]
Technology and solutions development organisation the Alliance for Telecommunications Industry Solutions (ATIS) has launched the Next G Alliance, an industry initiative aimed at advancing North American mobile technology leadership in 6G and beyond over the next decade. The Next G Alliance will encompass the full lifecycle of research and development, manufacturing, standardisation and market readiness. […]
Reports from the US say that pay-TV giant DirecTV, owned by telco AT&T, is definitely up for sale and that some bids are already being submitted. The New York Post said that “lowball bids” were actively being made and coming mostly from private equity interests. Goldman Sachs is handling the process. The newspaper says that […]
The prospects of some sort of merger of satellite operators in North America, between Charlie Ergen’s Dish Network and AT&T’s DirecTV, or perhaps a European consolidation between SES and Eutelsat, has generated plenty of media comment over the past weeks. However, a virtual meeting of senior executives on September 24 at the Avia (Asia Video […]