The Partnership for Responsible Addressable Media (PRAM) has extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at […]

A Texas court has ruled in favour of Broadband iTV Inc (BBiTV) in its patent actions against DirecTV/AT&T, Dish network and Amazon over the company’s VoD patents which used STB and cellular technology. The Austin Division of the US District Court for the Western District of Texas ruled that BBiTV’s patent infringement actions against the […]

It seems there are very few bidders for AT&T’s pay-TV assets, which includes DirecTV. Reports suggest that AT&T has allowed its deadline to slip into January to allow other potential bidders to enter the process, but it is also suggested that unless it receives better offers it might cancel the auction altogether. As far back […]

AT&T has announced another series of price rises for its DirecTV and U-Verse subscribers in the US. It will hike prices by up to $9 a month starting on January 17th 2021. “Due to increased programming costs, we’re adjusting the price of our video packages,” AT&T said in a notice on its website. “Periodically, TV […]

Xandr has announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks and Crown Media Family Networks are now participating in automated audience-based selling. Major brands, including AT&T, are in planning, buying, and execution stages for multiple campaigns in which […]